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The value of structured data.
The value of
Structured Data
Gilbane Boston - 2011

Ole Gulbrandsen
CTO Webnodes
ole@webnodes.com


                        www.webnodes.com
Structured Data improves:

    1.    Visibility & search engines optimization
    2.    Articulation of your value proposition
    3.    Mobile & multichannel publishing
    4.    Integration with other systems
    5.    How you expose and share your data


Ole Gulbrandsen – ole@webnodes.com          www.webnodes.com
Topics
     Part 1                Structured data on the Web
     Part 2                The Semantic Web
     Part 3                Structured data in CMS systems




Ole Gulbrandsen – ole@webnodes.com                  www.webnodes.com
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
Topics
     Part 1                Structured data on the Web
     Part 2                The Semantic Web
     Part 3                Structured data in CMS systems




Ole Gulbrandsen – ole@webnodes.com                  www.webnodes.com
A «web of documents»...
A «web of documents»...
But there are challenges...
Searches are inaccurate
Tree based navigation is limiting
from a «web of documents»...

    ...to   a «web of data»
The value of structured data.
• www.Hotell.no
• www.AIBN.no
Challenges with a «web of data»

 1. Most CMS systems are
    page oriented and cannot be used
 2. Solutions are therefore
    custom made and expensive
 3. Each solution has its
    own data format
 4. Integration is hard
How do we overcome this?...


  a common standard for
      structured data
        on the web
Topics
      Part 1                Structured data on the Web
      Part 2                The Semantic Web
      Part 3                Structured data in CMS systems




Ole Gulbrandsen – ole@webnodes.com                  www.webnodes.com
«The Semantic Web»

The Semantic Web is a "web of data"
that enables machines to understand
the semantics, or the meaning,
of information on the Web.

Source: Wikipedia
Semantic technologies are
    Internet technologies
key to the future web…




  SOURCE: Radar Networks & Nova Spivack
semantic search in webnodes

           HTML
           PAGES




semantic databases in webnodes
                   Data endpoints
Semantic tags give content meaning




                      Reseller   Producer



 Author
Without semantic tags




  [H1]                              [Blue]
  text                               text

                                    [Red]
                                     text
 [Image]
240x130px
                                    [Black]
                                      text

                                    [Bold]
                                     text
With semantic tags




Product                         Phone
 Name                           Color


                                Price
Product
 Image
                               Currency

                                Stock
                                Status
Without semantic tags
 The search result is inaccurate
With semantic tags
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
Events




           People



 Reviews
www.schema.org
• demo.webnodes.com recipies
semantic search in webnodes

           HTML
           PAGES




semantic databases in webnodes
                   Data endpoints
Wikipedia -> DBpedia
• demo.webnodes.com mashup
• webnodes.bobsdb.com mashup
And many others..
Topics
      Part 1                Structured data on the Web
      Part 2                The Semantic Web
      Part 3                Structured data in CMS systems




Ole Gulbrandsen – ole@webnodes.com                  www.webnodes.com
The benefits from the Semantic Web has
 so far been reserved large companies!

                Why?
Webnodes has created a Semantic CMS,
enabling smaller enterprises to benefit
  from the Semantic Web as well…
The challenges with CMS systems
                  EXPENSIVE
                   CUSTOM
Structured Data      BUILT
                   SYSTEMS




                                      End users
                              HTML
                   CMS        PAGES




                                         Other systems
                  EXPENSIVE
                   CUSTOM
                     BUILT
                   SYSTEMS
Our solution
Semantic       Semantic Tags   Desktop Browsers

database
                   HTML
                   PAGES
                               Semantic Searches schema.org




                                         Mobiles & Tablets
                Data
SQL Database
                Endpoints
ORM Systems
Tripletstore    OData
                               Other applications
                SPARQL
                RDF
The difference with Webnodes
                  EXPENSIVE
                   CUSTOM
Structured Data      BUILT
                   SYSTEMS




                                      End users
                              HTML
                  CMS         PAGES




                                        Other systems
                  EXPENSIVE
                   CUSTOM
                     BUILT
                   SYSTEMS
• www.reddbarna.no Odata
To summarize...
The value of structured data in your CMS

                                 OData           Mobiles etc.
  Structured Data
                                                  Semantic
                                         HTML
                                                  Search
                                         PAGES
                                  RDF




  Structured Data   Normal CMS
                                         HTML
                                         PAGES
Benefits with Webnodes CMS:
     1.    Visibility & search engines optimization
     2.    Articulation of your value proposition
     3.    Mobile & multichannel publishing
     4.    Integration with other systems
     5.    How you expose and share your data

                                     Visit our booth!

Ole Gulbrandsen – ole@webnodes.com                      www.webnodes.com
The value of structured data.

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The value of structured data.

  • 2. The value of Structured Data Gilbane Boston - 2011 Ole Gulbrandsen CTO Webnodes ole@webnodes.com www.webnodes.com
  • 3. Structured Data improves: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your data Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
  • 4. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
  • 10. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
  • 11. A «web of documents»...
  • 12. A «web of documents»...
  • 13. But there are challenges...
  • 15. Tree based navigation is limiting
  • 16. from a «web of documents»... ...to a «web of data»
  • 19. Challenges with a «web of data» 1. Most CMS systems are page oriented and cannot be used 2. Solutions are therefore custom made and expensive 3. Each solution has its own data format 4. Integration is hard
  • 20. How do we overcome this?... a common standard for structured data on the web
  • 21. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
  • 22. «The Semantic Web» The Semantic Web is a "web of data" that enables machines to understand the semantics, or the meaning, of information on the Web. Source: Wikipedia
  • 23. Semantic technologies are Internet technologies key to the future web… SOURCE: Radar Networks & Nova Spivack
  • 24. semantic search in webnodes HTML PAGES semantic databases in webnodes Data endpoints
  • 25. Semantic tags give content meaning Reseller Producer Author
  • 26. Without semantic tags [H1] [Blue] text text [Red] text [Image] 240x130px [Black] text [Bold] text
  • 27. With semantic tags Product Phone Name Color Price Product Image Currency Stock Status
  • 28. Without semantic tags The search result is inaccurate
  • 34. Events People Reviews
  • 37. semantic search in webnodes HTML PAGES semantic databases in webnodes Data endpoints
  • 39. • demo.webnodes.com mashup • webnodes.bobsdb.com mashup
  • 41. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
  • 42. The benefits from the Semantic Web has so far been reserved large companies! Why?
  • 43. Webnodes has created a Semantic CMS, enabling smaller enterprises to benefit from the Semantic Web as well…
  • 44. The challenges with CMS systems EXPENSIVE CUSTOM Structured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
  • 45. Our solution Semantic Semantic Tags Desktop Browsers database HTML PAGES Semantic Searches schema.org Mobiles & Tablets Data SQL Database Endpoints ORM Systems Tripletstore OData Other applications SPARQL RDF
  • 46. The difference with Webnodes EXPENSIVE CUSTOM Structured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
  • 49. The value of structured data in your CMS OData Mobiles etc. Structured Data Semantic HTML Search PAGES RDF Structured Data Normal CMS HTML PAGES
  • 50. Benefits with Webnodes CMS: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your data Visit our booth! Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

Notas del editor

  1. I
  2. I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.
  3. I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.
  4. We among the first to implement this auto
  5. Dette kan du få inn på side med vår løsning.
  6. I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.