Visual inspiration for a Happy Meal packaging redesign that never actually happened.

1. I magi n ation unleash the dragon

2. . This scrapbook is about us imagining a new and more inspiring visual philosophy for Imagine™. What ideas are in our box?

3. The next few pages explore some distinct visual styles. Think of them as jumping off points.

4. As Quentin Blake would no doubt agree, there’s more than one way to fly…

6. Imagine touching an entire generation of kids the way this film did...

7. “ Keep true to the dreams of thy youth…”

8. “ Imagination is the one weapon in the war against reality”

9. It’s all about making the right Impression…

10. “ Everything has its beauty - but not everyone sees it”

11. Inspiration doesn’t always come from above …sometimes its right beneath your feet.

12. Memory feeds the imagination

13. “ Reality is merely an illusion - albeit a very persistent one” albert einstein

14. Sometimes less is more

17. “ to be with children who are bursting with ideas… eyes shining… cheeks pink with excitement… brains on fire… is unbelievably thrilling and exciting”