1. Caley Holmboe
Public Relations - Final Project
By: Olivia Llagostera - Fashion Marketing & Communication II

2. BACKGROUND
• Student in Fashion Design at Istituto
Europeo di Design (IED)
• Living in Barcelona
• 22 years old
• British / Norwegian
• Interests: Photography, Styling, Fashion, Art,
Visual Arts, Design, Make up, Reading,
architecture...
• Personality: Fun, open minded,
experimentive, creative, hyperactive, funny.

3. STYLE
Inspiration: Colors: Prints:
- Crazy - Mixed colors - Geometric
- Vintage Inspired - Nudes - Floral
- Avant - Garde - Dark colors - Abstract
- Brights

4. GOALS
Communication Message
- Promoting a young up-and-coming designer
- Creating an event inspired by the designer
- Launching a new Collection
- Announcing date of release of the collection and different locations
Response
- Get the designer’s name out
- Create word-of-mouth
- Media Attention
- Make audience aware, and to be able to participate in the event.
Media
- Young media
- Art, Fashion and Lifestyle Magazines
- Blogs

5. NEW TECHNOLOGIES
• Facebook
• Website
• Influential Bloggers
• Online Magazines

6. EVENT
“WONDERLAND”
All forms of Art in one single place
Linking Caley’s personality to the event
Decoration inspired by “Alice in wonderland”
Two parts to the event
Overview
Fashion Show
- Show presenting Spring/Summer Collection 2010
- Models will be friends from the designer
Music
- 60’s, 70’s, 80’s (First part)
- Minimal / Electronic Live DJ (Second Part)
Photographer
- Pictures of garments and guests
- Posted on Facebook
- Polaroid camera

7. EVENT
Mixture of Art
Exhibition
Visual Arts
Performance
LED lights
Magic
Interactive Activities
- “Changing rooms”
- Allowing guests to try the designer’s garments
- Polaroid

8. EVENT
Food Drinks
From 22:00h to 00:00h
- Free Champagne or Beer
Main course 00:00h to 6:00h
- Sushi - Cocktails
- Canapés (mini hamburgers,
spanish Tapas, etc...)
Dessert
- Cupcakes

9. EVENT
Location
- El Raval, Barcelona
- Carrer Joaquin Costa, 24
Date
- 19th of June 2010
- Saturday Night
- Beginning of Summer
Time
- 22:00h until the morning!
Guest list
- 300 guests
- Friends
- Students
- Arty people
- “Influential” guests

10. EVENT
Invitation
Facebook
- Facebook Group: 2 weeks before Event
- Facebook Message: 3/4 days before the event
Video
- S/S 2010 Collection
- Facebook group as well as “Caley Holmboe” profile page:
updated every day.
Email
- E-mail sent to guest list
- 2/3 days prior to event
- Video shown

11. TACTICS
Event
Viral Marketing
Interaction with guests
Tie-in to a holiday

12. TARGET
• Age: All ages
• Occupation: Student, Creative jobs
(design, art, architecture...)
• Income: Depend on parents, or their first
job salaries.
• Activities: Going to the beach, running
• Interests: Reading, art, Design,
Architecture, being with friends, having
fun, going out, trying new places, music.
• Personality: Young mentality,
experimentive, creative, open minded

13. PRESS RELEASE
Who will it be sent to?
Art Magazines
- Relevant Art
Fashion Magazines
- Metal
- vanidad
- Vice
Lifestyle Magazines
- Be Guided

14. Thank You!