1. What is meant by the word ‘conglomerate’?
A conglomerate is a combination of two or more
corporations engaged in entirely different businesses that
fall under one corporate group, usually involving a parent
company and many subsidiaries. Often, a conglomerate is a
multi-industry and multi-national company.

2. Create a diagram, complete with images, which depicts the
following companies as a conglomerate.
 Channel 4
 NBC Universal
Select 3 or 4 subsidiary
companies for each one to
illustrate horizontal
integration

3. Watch the following clips
Who do you think the target audience is?What
is the reason for your answer?
https://www.youtube.com/watch?v=KdzH6a-
XEGM - Love Actually
https://www.youtube.com/watch?v=Sl6O7sad9
hI -Trainspotting

4. ’ Media production is dominated by global
institutions which sell their products and
services to national audiences’.To what extent
do you agree with this statement?
https://www.youtube.com/watch?v=0sH0__Sp
V88
‘Tomorrowland’- Disney
• Internationally
renowned actor
• Escapism
• Narrative that has
broad appeal
• Disney franchise-TV
channels, Disney
stores across the
globe

5. ’ Media production is dominated by global
institutions which sell their products and
services to national audiences.To what extent
do you agree with this statement?.
https://www.youtube.com/watch?v=erecP_j6a
KE
‘Cinderella ’- Disney
• Renowned fair tale
• Escapism
• Narrative that has
broad appeal
• Disney franchise-TV
channels, Disney
stores across the
globe

6. Media production is dominated by global
institutions which sell their products and
services to national audiences.To what extent
do you agree with this statement?
https://www.youtube.com/watch?v=pzI4D6dyp
_o
The King’s Speech
• English heritage
film
• Allure of Royals
and up and
coming Royal
wedding
• Quality of script
and acting
Highest grossing UK film

7. Media production is dominated by global
institutions which sell their products and
services to national audiences.To what extent
do you agree with this statement?
https://www.youtube.com/watch?v=IBkIdcRh3f
U
Inbetweeners:The Movie
2nd highest grossing UK film
????

8. Media production is dominated by global
institutions which sell their products and
services to national audiences.To what extent
do you agree with this statement?
https://www.youtube.com/watch?v=SfZWFDs0
LxA

9. Answer the question in a few sentences,
drawing on case studies to explain your points
Media production is dominated by global
institutions which sell their products and
services to national audiences.To what extent
do you agree with this statement?