tugas

1. Perilaku konsumen
Pertimbangan yang dilakukan saat
membeli suatu produk
Omardiano
Omardiano
15210282
15210282
3EA03
3EA03

2. Faktor Pengaruh
Pertimbangan yang diperlukan saat membeli suatu produk
sepatu dengan brand EMERICA
Faktor-faktor yang mempengaruhinya:
•Faktor Ekonomi
•Faktor Budaya
•Faktor Pribadi
•Faktor Sosial
•Faktor Psikologi

3. Faktor Ekonomi Faktor Pribadi
fko in m rp k nfko
a tr i eu a a a tr 1 u ia
. s
P l gp nin d lmp m ih n D lmh l i tre p nu lnE E IA
ain e t g aa e il a aa a in ag t e jaa M RC
S aupo u . K rn rn eh ra e d i u tksm at g a u ia
u t rd k ae a a g ag S n ir nu e u in k t s .
Y n d a ak noe po u in
a g itw ra lh rd k i
L m y nt g i.
u a a in g 2 p kr a
. e ej n
a
D lmp k r a E E IAm n k lb
aa e ej n M RC u g in e ih
a
Faktor Budaya D uu a p d oa rg w nd nm s i.
itjk n a a lh a a a a u is
aaa ssoa gm m ihsp t
lsn ee rn e il e au
B r ekE E IAy n b rsl ai
em r M RC a g eaa d r
P rn is i a aa k rad sin y y n
ea c in d lh an ea n a a g
B g sn a a d a a d nm m ik
a u , y m n ip k i, a e il i
K th n ny n sn a b ik
ea a a a g a g t a .
S srnd rE E IAsn ira tr lin
aaa ai M RC e d i naa a
P r sae o rin , s r rm s i,d nB X
aa k tb ad g uf , u is a M .
e
Faktor-faktor

4. Faktor Sosial Faktor Psikologis
F ko in b ra a d n a s s l t1 m t ai
a tr i ek itn e g n o ia aa . oiv s
u
l g u g nsk a. Aaa ssoa gD lmh l oiv s ssoa gd p tem t ai
in k n a e itr lsn ee rn aa a m t ai, ee rn a a tr oiv s
M m k i E E IAin iaa k rn
e a a M RC i lh ae a U tkm m ei po u E E IAin a aa k rn
nu e b l rd k M RC i d lh ae a
aay na
d n a ili Te dm s k i y n m n w ra m d sp t
rn aa in a g e a ak n o e e au
L b d rsp t in y n m m u t iM RC in d n a tm ilny n u ikn m nttp
e ih ai e au i a g e b a s E IA i e g n a p a a g n a u ea
E
p m k in a
e aa y N a a j ad a a
y m n ik ip k i.
T m a b re ad r a aoa glin
a p k eb d aip d rn a .
2 P re s
. esp i
S soa gm m ihpo u E E IAin k rn m rk
ee rn e il rd k M RC i ae a ee a
M s b rik a po u la n gi m s lb b ikd r a a
aih ep irn rd k u r e r aih e ih a aip d
Po u d lmn gi sn ir
rd k aa e r e d i.
Faktor-faktor Pengaruh

5. PROSES KEPUTUSAN PEMBELIAN
KONSUMEN
PROSES KEPUTUSAN PEMBELIAN
1 e g n lnpo u
.P n e aa rd k
d lmh l i, p n e aa E E IAm lli 4 e uu a p m eia
aa a in e g n ln M RC eau .K p tsn e b l n
d lmh l i k p tsnp m eia d a u a
aa a in e uu a e b l n ilk k n
M d o l e m jlhfs io , dlS h g a
e ia nin , aaa ah n l e in g
.
B raak nslr m s gm s gk n u e p c t E E IA
ed sra eea ain - ain o s m n e ina M RC
P c t po u in d p t e a tut n
e ina rd k i a a m m na r de
F s io E E IAd rm d m n p n
ah n M RC ai e ia a a u .
2 e c r nIfr ai
.P n aia nom s
d lmh l i ssoa gd p t e c rinom s
aa a in ee rn a a m n ai fr ai
M lli w w m r a o aa p nm lli a u rs i
eau w .e eic .c m tu u eau k n em
E E IAm lli t it r a p nfc b o n a
M RC eau w t m u u a e o k y .
e
3 v lai atr aif a ga a
.E au s l n t y n d
e
d lmh l i a ab ra a m c mp n w rnpo u
aa a in d eb g i a a e a aa rd k
E E IAb jk ny n a ad aaa . N m nttpsj p ih n
M RC aa a a g d ip srn a u ea aa il a
K n u e iaa po u al y . W lu u d n a h ray n
o s m n lh rd k s a aa p n e g n ag a g
in
C k pt g i tp st a n ab ra d gd n a k aits a g
u u in g a i eid k y eb n in e g n u la y n
D eik n
ib r a .

6. PERILAKU PASCA PEMBELIAN
PERILAKU PASCA PEMBELIAN
1 aa a k n u e
.H rp n o s m n
B b rp k n u e b r aa m d y n
e ea a o s m n eh rp o e a g
d a ak n
itw ra
Oe E E IAd p te ihb rg mlg tn ah rs
lh M RC a a lb ea a a i a p au
M n g l nc i k a d rE E IAit sn ir
e ig aka ir h s ai M RC u e d i.
PEMASAR HARUS BERUSAHA UNTUK
MEMPENGARUHI DAN MENGAMATI
2 K p aa p sap m eia
. e u sn ac e b l n
PERILAKU PASCA PEMBELIAN
B b rp k n u e m n aa a sn a p a a a
e ea a o s m n e y tk n a g t u s k n
Po u E E IAb aa pa c tre u.
rd k M RC u tn rn is esb t * K tp tnp m sr aa m m sra po u n a
ee aa e aa d lm e aak n rd k y
h rs hd n a c r a d ntp t et m n ik t
au l e g n em t a e a sr
a a e g ui
t n yn a a
r d ag d.
e
* Ifr ai y n a ua jg sn a d uu k noe
nom s a g k rtu a a g t ib th a lh
K n u e y n in inm m ei s aupo u , b ikd r
o sm n a g g e b l u t rd k a ai
S g h ra k aits a a , sr u u e o o is rd k
e i ag , u la b h n et m r k n m po u
a
T re u.
esb t