Winter/Spring 09 Portfolio

c r e a t i v e

Winter/Spring
Portfolio 2009

www.ommacreative.com
319 Atlanta St. SE Ste. 250
Marietta, GA 30060
770-573-4945
hello@ommacreative.com

Omma Creative is dedicated to helping passionate people gain passionate clients and supporters through
effective visual communication strategies. We are dedicated to working alongside businesses and non-profit
organizations to increase positive market perception, sales performance, and brand loyalty. Through progres-
sive and strategic design and marketing initiatives we simply build better brands.

Omma Creative’s design services include print and media design, web design and development, motion
graphics design, film post production, commercial and product photography, experiential design and market-
ing, brand strategy consulting, information architecture, social media strategies, search engine strategies, and
logo and identity systems.

Omma Creative is dedicated to working with the Hospitality industry. Our vertical market specialty is the per-

ALL CONTENT AND IMAGES COPYRIGHT OMMA CREATIVE, INC. ©2008-2009 WWW.OMMACREATIVE.COM
sonal services sector including restaurants, boutique hotels, spas and salons, and entertainment. We have a
deep understanding of the mind and desires of the target customer within these market sectors and are confi-
dent in our abilities to produce the right mix of marketing materials for success.

Brad Weaver serves as Creative Director on all Print and Interactive projects. Brad has designed visual commu-
nication strategies for 13 years, working with clients including MTV, Bank of America, ESPN, Columbia Records,
Disney, The NHL, and Pepsi. Brad has also worked with entertainment artists including Justin Timberlake,
Gwen Stefani, Fergie, The Fray, Sugarland, Natasha Bedingfield, Ne-Yo, The Dave Matthews Band, Boys Like
Girls, Panic At The Disco, and Howie Day.

Brad has served in both business management and design roles, cultivating a unique understanding of the
organization-wide impact of design strategies. Prior to founding Omma Creative in April 2008, he held posi-
tions with Verizon Wireless and American Eagle Outfitters in Online Media, Product Branding, and Visual Mer-
chandising. Brad has been responsible for marketing budgets in excess of $100 million and has managed print
campaigns exceeding 6 million pieces. He has ad buying experience with almost all major national publications
ranging from USA Today and Time Magazine to Esquire and Entertainment Weekly.

Logotype for empowerment action network Triumphant Encounters, used in web, print,
and clothing.

707 Whitlock Avenue SW
Suite B21
Marietta, GA 30064
866.423.WDOG
770.874.0007
770.874.0888 f
investorswatchdog.com

707 Whitlock Avenue SW
Suite B21
Marietta, GA 30064

Lauren Bowman
Director of Research and Development

lauren.bowman@investorswatchdog.com

866.423.WDOG
770.874.0007
770.874.0888 f

investorswatchdog.com

Investor’s Watchdog
707 Whitlock Avenue SW • Suite B21 • Marietta, GA 30064
866.423.WDOG • 770.874.0007-Office • 770.874.0888-Fax
www.investorswatchdog.com

Investor’s Watchdog
866.423.WDOG • 770.874.0007-Office • 770.874.0888-Fax

The Investor’s Watchdog is a unique organization that executes and
reports in-depth background checks on financial advisors and contin-
ues to monitor their practice. They provide consumers and investors an
inside look at something far beyond referrals and testimonials about the
Investor’s Watchdog people handling their investments. Omma Creative was hired to com-
municate the high-tech edge of the company while still maintaining an
866.423.WDOG • 770.874.0007-Office • 770.874.0888-Fax
image that would be acceptable in the financial services sector.

Logo and color palette for frost, a premium cake and baked goods
decoration brand. We are currently developing the brand under the
creative concept “get frosted.”

P.O. Box 6623 | Marietta, Ga 30065 | www.culturelinkinc.org
enhancing cross-cultural effectiveness through enhancing cross-cultural effectiveness through
education, equipping, and exposure
Seminar Overview

Help! We’re Going on a Short-term Trip!... is a highly relational,
informative, and interactive seminar. Whether you’re preparing
your 2009 teams or investigating short-term possibilities, you will
benefit greatly.
This seminar relays valuable information by simulating the
process of equipping a short-term team. You will not only learn
about leading, you will experience being a team member.
CULTURELink training emphasizes people development as well
as ministry preparation.

• enhancing cross-cultural effectiveness through
Seminar Instructors
Larry Ragan and Terri Vincelette bring experience from over 50

Help!
Help!
countries. They have led prayer teams, professional exchanges,
English schools, outreaches, building projects, and more. As a
enhancing cross-cultural effectiveness through

We’re Going on a
result, many have been mobilized for global involvement.

We’re Going on a
education, equipping , and exposure

Larry Ragan, founder of CULTURELink, began his international

Missions Leaders!
Short-Term Trip!
Attention World
experience in the South Pacific. After completing studies in cross-
cultural ministries and education, he has served as a World Mis-

Short-Term Trip!
a seminar on how to train effective
sions Pastor, has led over 40 international teams, and now trains
for Perspectives and ACMC. Larry and his wife, Karen, were also short-term mission teams
in Hungary with Grace Ministries International. Currently, he is
January 15 - 17, 2009
a teaching pastor and the Director of Global Outreach for North
Metro Church in Atlanta.

Team Member’s Manual
Hosted by:
Terri Vincelette started her global ventures in France. This led her
to study cross-cultural ministries. She then served as Director of Mount Paran North Church of God
Training for SEND Intl. where she coordinated their short-term
1700 Allgood Road · Marietta, GA 30062
Help!
global activities. Now, she and her husband, Gary, minister to mis-
770-578-9081
sionaries by shepherding and training them.

We’re Going on a
Short-Term Trip!
Leader’s Manual

P. O. Box 6623 | Marietta, GA 30065 | www.culturelinkinc.org


Larry Ragan
CEO
P.O. Box 6623
Marietta, GA 30065

770.973.8809
larry@culturelinkinc.org
www.culturelinkinc.org

Full identity system and training materials rebrand for missions and business communica-
tions training organization. Required creation of materials to be printed in offset, digital,
www.culturelinkinc.org
and quick copy environments and also downloadable PDF formats. Client website launch-
P.O. Box 6623 Marietta, Ga 30065 770.973.8809
ing in May.

Medfocus.com is the leading national provider of certified medical guides
on treatment, conditions, and clinical trials for rare and terminal illnesses.
They were spending over $25K per month in Pay Per Click advertising with
a 0.5% conversion rate. In initial tests with our new landing page design,
PPC conversion rates increased by 1100% with no change in PPC strategy
or model, an 11x increase in ROI. We are currently designing and imple-
menting 72 customized landing pages for Medifocus.com’s varying SEO
programs in addition to a new identity system and a new layout for the
guidebooks.

ON THE MEN
U

A poster for the Georgia Restaurant Associations “On the Menu” series of keynote presen-
tations. The idea was a tongue-in-cheek play on meat packaging, since that’s what’s “on the
menu.”

Currently under construction, the GRA University program is a training environment for
restaurateurs on such issues as finance, food safety, marketing, and recruiting. Sponsors
include Coca-Cola, American Express, Heartland Payment Systems, and Gas South.

McFarland’s is a local grocery chain in Georgia and Tennessee that is known for fresh local
produce. They requested an updated identity system for their younger, contemporary audi-
ence, and that allowed them to celebrate their long-standing presence in an industry where
few locally owned businesses have survived.

Logo for financial services company, used in identity systems, print materials, and website.
The Client had very specific and stringent specifications for a Garamond-based logo type in
a traditional color palette for financial services. Simple, yet amazingly complex to achieve.

The Ever-Loving Truth
with Voddie Baucham

February 27-28,2009
Is your company hiring?

Are you being asked to do more with less?

Is your recruitment budget getting smaller?
Here’s a way to find great talent, at a tax-deductable donation, and an opportunity
to give back to your local community!

The Ever-Loving Truth
The Ever-Loving Truth Conference We invite you to join North Metro Church in Marietta for a Career Revival on
February 27-28, 2009
March 3rd. This event, sponsored by theCrossLinkNetwork.com and the Georgia
North Metro Church
Fill out and return this form to the booth in the lobby or register online at www.northmetro.org/reg.
Department of Labor, is intended to help those who have been affected by the
2305 Barrett Parkway
Dr. / Mr. / Miss. / Mrs. DOB / /
recession. Job seekers will have the opportunity to meet employers that are
Marietta, GA 30064

with 7pm-10pm Baucham
Friday Voddie
Email
hiring, network with local recruiters, attend seminars relevant to job search, and
Session 1
Spouse’s Name DOB / /
refuel through prayer and counsel.

February 27-28,2009
Spouse’s Email
Session 2
Address
This is so much more than your typical job fair! This is a full day job seeker
Saturday 9am-12pm
City, State, Zip
conference. The proposed agenda is as follows:
Continental Breakfast 8:30am
Day Time Phone ( ) -
Cost
Children’s Programming Available by Pre-Registration (Birth through 5th Grade) $10 per family
9:30 – 11:30 – Speaker Session – a Guest Speaker and a message of HOPE.
$30 Individual
Name DOB/Grade
11:30 – 1:30 - Job Fair (Food provided by Chick-fil-A)
$60 Couple
Name DOB/Grade
1:30 – 3:00 - Workshops (Resume Writing, Networking, Interviewing, etc.)
Name DOB/Grade Children’s Programming available by
Name DOB/Grade pre-registration for ages Birth-5th Grade
$10 per family for event (payable on arrival)
Name DOB/Grade

WANTED
The Ever-Loving Truth Conference • Employers to participate in the Job Fair portion of the event. Minimum
February 27-28, 2009
charitable donation of $250 to register. All proceeds go to the North Metro
North Metro Church
Fill out and return this form to the booth in the lobby or register online at www.northmetro.org/reg. Church Local Outreach Ministry.
2305 Barrett Parkway
Dr. / Mr. / Miss. / Mrs. Name DOB / / **Condition for participation: Must have current open positions.
Marietta, GA 30064
Email
Session 1
• Recruiters and/or HR Professionals to volunteer to lead or assist with
Spouse’s Name DOB / /
Friday 7pm-10pm
Spouse’s Email workshops. Contact Kim Carbia at kim@theCrossLinkNetwork.com to sign up.
Session 2
Address
Register today at www.NorthMetro.org/reg.
Saturday 9am-12pm
City, State, Zip
Continental Breakfast 8:30am
Day Time Phone ( ) -
Register for the Job Fair event and receive two months of unlimited postings on
Cost
Children’s Programming Available by Pre-Registration (Birth through 5th Grade) $10 per family
theCrossLinkNetwork.com for $50. Please join us and help restore HOPE in our
$30 Individual
Name DOB/Grade
$60 Couple community.
Name DOB/Grade
Name DOB/Grade Children’s Programming available by
Location: North Metro Church, 2305 Barrett Parkway, Marietta, GA 30066
Name DOB/Grade pre-registration for ages Birth-5th Grade
$10 per family for event (payable on arrival)
Name DOB/Grade

North Metro Church is one of our pro-bono clients, we often produce several individual
pieces for print, video, or web production in a given month. These are two recent works for
a conference and a career fair, both done on extremely low budgets and under strict time
constraints, often one to two day turnarounds.

Magical Moments, VIP Kids

Bert’s Big Adventure is a 501(c)(3)
non-profit organization designed to allow
children ages 5 to 12 years of age with a
chronic or terminal illness that prove
financial need and live in The Bert Show
radio listening area (99.7 FM), to experience
a magical weekend with their families at
®
Walt Disney World.

www.bertsbigadventure.org
(404) 303-8312
Atlanta, GA 30342-0917
PO Box 420917

Bert’s Big Adventure PO Box 420917 Atlanta, GA 30342 (404) 303-8312 bertsbigadventure.org

Magical Moments, VIP Kids

Omma Creative was commissioned to rebrand one of the best known celebrity charities
in Atlanta by creating powerful identity, press, and fund-raising materials on a shoestring
budget. The project demanded very complex printing that included oxidized inks and a
logo that the client was determined to maintain with some very challenging PMS colors for
implementation into the overall design.

Riskonnect® RMIS Takes Whole Foods Market’s
Risk Management Information System
Beyond Traditional Claims Management
Revolutionary Advancements in Risk Management Technology Provide Whole
Foods Market “great visibility into activities for every single business unit, all
within one platform.”

“Riskonnect RMIS is all about speed. We are able to deliver so quickly. We
saw that both with the implementation and with the ability to deliver out to
our regions. What we now do and deliver has raised everyone’s expecta-
tions. We are on hyper speed!”
-Margot Roth
Director of Risk Management, Whole Foods Market

Whole Foods Market Puts Riskonnect to the Challenge
Whole Foods Market needed to improve its risk management information system
Industry: Retail
(RMIS). The company already had a mature risk management program and RMIS
technology in place, but they were experiencing problems and were far from satis-
Challenge
fied. “We hired a consultant to manage our previous RMIS program because we
Whole Foods Market needed to
improve its risk management program: were so frustrated with it. It was so difficult,” said Margot Roth, Director of Risk Man-
» Risk management needs had
agement for Whole Foods Market. “We really challenged Riskonnect to make this
grown beyond traditional claims
program live and viable in such a short period of time,” continued Roth.
management
» Needed to integrate accurate data
on a near real time basis
» Required to interface complex cost
of risk allocation model with the
Whole Foods Market Specific RMIS Challenges:
general ledger system
» Needed to enforce common busi- » Whole Foods Market’s risk management
ness processes and standards to
needs had grown beyond traditional claims
decentralized operations
management
» Needed to integrate accurate data on a
Solution
near real time basis
» 25 users utilize system as work
» Required interface of complex cost of risk
platform
» Users instantly adopt Riskonnect allocation model with the general ledger
» Rapid Implementation
system
» Data Integration of TPA/Carrier
» Needed to enforce common business
claims, exposure, and location data
» Role-based workflow configured processes and standards to decentralized
» Self-service functionality operations
» Real-time dashboards
» Beyond traditional RMIS
capabilities
Improvements Mean Value to Whole Foods Market
Results
Riskonnect and its technology consultant partner, Shelter Island Risk Services,
» Riskonnect RMIS creates a bridge
implemented Riskonnect’s newest product offering, Riskonnect RMIS, throughout
from risk management to other
Whole Foods Market. The RMIS implementation, including data integration of
departments and operations
» Data processed and audited on a Third Party Administrator (TPA) and carrier claims, exposure, and location data
timely basis
into Riskonnect RMIS, for a global user community was completed within 90
» Actively using system to manage
days–an unprecedented accomplishment in the risk management industry.
and document their work processes
» Users configuring system the way
they work - not creating system
workarounds “I believe Riskonnect RMIS is going to continue to improve
» Accurate data outcomes and increase confidence in our ability to manage
data, not just on the risk side, but also on the financial side.”
®
-Margot Roth Director of Risk Management

®

®

From identity to packaging to web to flash videos, Omma Creative has been right by
Riskonnect’s side as they’ve grown from a guerilla IT development house to the most
sought after software provider in the entire Risk Management Industry. The RK identity has
®

been featured in numerous industry publications. We regularly design and implement trade
show experiences, interactive experiences, and print and web materials for Riskonnect at
Omma Creative.

sunday a ernoon
PHOTOG R A PH Y

Sunday Afternoon Photography is a commercial and product photography company with
an affinity for vintage techniques including, yes, film. SAP certainly does the majority of
their work in the digital medium for commercial clients, but you’ll often find their staff
taking pics with a 1970’s-era plastic camera and exposing it over a kitchen sink. The logo
needed to communicate this love of hand-made art while not coming across as juvenile.

HONEY
MOTION PICTURES

Honey Motion Pictures is a documentary and promotional film company primarily serving
Christian clientele. The logo is associated with Christian imagery, open arms, and also with
the idea of “the land of milk and honey.”

“God and Everybody” is a promotional poster that has been selected as a finalist in the
HOW poster design awards.

Omma Creative

Omma Creative
Brad Weaver
Creative Director // Designer

Omma Creative // 319 Atlanta St SE Ste. 250 // Marietta, Ga 30060

319 Atlanta St SE Ste. 250
Marietta, GA 30060 USA
(o) 770.573.4945
(m) 770.846.1298

319 Atlanta St SE Ste. 250
Marietta, Ga 30060 USA
770.573.4945

The Omma Creative Identity system has been featured in numerous publications and was
awarded the Bronze Medal in the Neenah Paperworks Design competition for 2008. The
identity is to be included in four books being published in 2009 and 2010 by Rockport
Publishers, HOW Publishing, and Future Publications.

Winter/Spring 09 Portfolio

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Winter/Spring 09 Portfolio