Rock Candy\'s "Back in Black" Collection was launched in 2008 and showcased new Gold & Diamond, Sterling Silver & Apparel categories in the Collection.

2. We did it all backwards…
Rock Candy is an iconic Hong Kong-based brand created by the eclectic six-member “Rebellious Culture
Collective.”
The story goes… A group of long-time friends — diamond dealers Toto Chan and Martin Yeung, club
entrepreneur Benedict Ku, famed photographer Wing Shya and creative director Marcus Savage —
waxed lyrical, for years, about starting something together for themselves and their friends. by chance,
a unique space became available as part of one guy’s other business interests. So, they had a shop (or
the makings of one). What could have been a lingerie line became Rock Candy’s first product foray – a
whimsical approach to gold and diamond jewelry.
In 2005, Rock Candy was born. The brand’s high-end jewelry lines mixed random inspiration with
innovation and ingenuity. With a strong passion for music, art, fashion and culture, Rock Candy quickly
became known for its premium-yet-playful approach to jewelry and its rebellious, energetic, fun attitude.
In 2007, the Rebellious Culture Collective grew to six with the addition of another long-time friend, Mat
Hayward, former Global Creative Director and VP of Marketing for DC Shoes.
By early 2009, Rock Candy expanded its product lines, to include a sterling silver series and men’s and
women’s apparel range. Designed with the same style, craftsmanship, quality and eye for detail as its
jewelry collections, the apparel range sees Rock Candy evolve further into a multi-faceted aspirational
lifestyle brand.
Today, with its reputation firmly solidified in its home base of Hong Kong, Rock Candy is forging ahead
into the international arena. Yet, while focused on the continual progression of products, concepts and
projects that exemplify the Rock Candy identity, the friendships that founded the brand will always drive
the heart and soul of Rock Candy.
And it all started with an empty shop…

3. Rock Candy, the iconic Hong Kong lifestyle brand created by the eclectic six-member “Rebellious
Culture Collective,” presents “Back in Black” — its largest collection to date, featuring distinctive
jewelry and statement apparel pieces.
The musically inspired “Back in Black” collection has simple origins that coincide with the updated
brand identity and looks to more musical underpinnings – the new guitar pick logo. driven by the six
founders’ own underground yearnings and a playful rock’n’roll attitude, the new collection drew
inspiration from many different facets of their musical interests – including instrument and DJ
equipment pieces, to Japanese rock lyrics and vintage concert graphics.
The “Back in Black” premier gold & diamond jewelry range features beautiful artistic pieces created
with a contemporary edge. The brand’s signature black diamonds set the tone once again, with
meticulously handcrafted pieces in sleek gold settings creating lauded premium classics. Black
rhodium detailing and colorful high-end stones add vibrancy to the moody style of Rock Candy’s
premier jewelry line.
Honoring rocker inclinations and embracing the brand’s roots, Rock Candy introduces its inaugural
sterling silver series this season. the guys combine their whimsical approach to jewelry and, literally,
heavy metal appreciation for this new range. The sterling silver collection features more than 20 pieces
with over 100 color combinations, made from highly detailed handcrafted molds, including rings,
pendants, necklaces, bracelets and earrings.
“Back in Black” also celebrates the launch of rock candy’s first-ever apparel foray, with its typical
unisex approach. from a black-and-white prima cotton vintage-feel T-shirt series to lightweight
year-round zipper and reversible hoodies with oversized hoods, plus graphic bandanas, this season
sees Rock Candy evolve further into the Rebellious Culture Collective’s lifestyle. designed with the
same style, craftsmanship, quality and eye for detail as the rock candy jewelry collections, the “Back
in Black” apparel range reinforces the season’s musical theme and art direction.
The new Rock Candy “Back in Black” 2009 collection was created following the addition of the sixth
partner, Mat Hayward, former Global Creative Director and VP of Marketing for DC Shoes. He joins his
long-time friends — diamond dealers Toto Chan and Martin Yeung, club entrepreneur Benedict Ku,
creative director Marcus Savage and renowned photographer Wing Shya — for more adventures with
the Rebellious Culture Collective.

4. s k u l l c o l l e c t i o n

5. 22
AYE YORICK DIAMOND SKULL RING 22 (RCSKRGD-01) white gold with white diamonds

6. AYE YORICK DIAMOND SKULL RING 16 (RCSKRGD-02) black gold (gloss) with black diamonds, 17 (RCSKRGD-03) black
gold (matte) with red ruby, 18 (RCSKRGD-04) black gold (matte) with black diamonds, 19 (RCSKRGD-05) yellow gold
(gloss) with black diamonds, 20 (RCSKRGD-06) yellow gold (matte) with black diamonds POOR YORICK SKULL RING
21 (RCSKRGG-01) available in white gold, black gold (gloss), black gold (matte), yellow gold (gloss) and yellow gold
(matte)
16 17
18 19
20 21

7. HANGING YORICK DIAMOND MINI 3 SKULL PENDANT 01 (RCSKPDD-07) yellow gold with black diamonds, 02 (RCSKPDD-
08) black gold (gloss) with black diamonds, 03 (RCSKPDD-09) black gold (matte) with black diamonds POOR HANGING
YORICK MINI 3 SKULL PENDANT 04 (RCSKPDG-02) available in white gold, black gold (gloss), black gold (matte),
yellow gold (gloss) and yellow gold (matte)
01 02 03 04

8. HANGING YORICK DIAMOND MINI SKULL PENDANT 05 (RCSKPDD-02) black gold (gloss) with black diamonds,
06 (RCSKPDD-01) white gold with white diamonds, 07 (RCSKPDD-03) black gold (matte) with red ruby, 08 (RCSKPDD-04)
yellow gold (gloss) with black diamonds, 09 (RCSKPDD-05) yellow gold (matte) with black diamonds, 10 (RCSKPDD-06)
rose gold with pink sapphire POOR HANGING YORICK MINI SKULL PENDANT 11-15 (RCSKPDG-01) available in white
gold, black gold (gloss), yellow gold (gloss), yellow gold (matte) and rose gold
05
06
08
10
12
14
07
09
11
13
15

9. YORICK’S WHISPER DIAMOND MINI SKULL EARRINGS 23 (RCSKERD-02) black gold (gloss) with black diamonds,
24 (RCSKERD-03) black gold (matte) with red ruby, 25 (RCSKERD-01) white gold with white diamonds, 26 (RCSKERD-04)
yellow gold (gloss) with black diamonds, 27 (RCSKERD-05) yellow gold (matte) with black diamonds, 28 (RCSKERD-06)
rose gold with pink sapphire POOR YORICK’S WHISPER MINI SKULL EARRINGS 29-33 (RCSKERG-01) available in white
gold, black gold (gloss), rose gold, yellow gold (gloss) and yellow gold (matte)
23
24
25
28
31
26
29
32
27
30
33

10. h e a d p h o n e c o l l e c t i o n

11. ROCK SOLID HEADPHONE PENDANT 34 (RCHPPDG-01) white gold with white diamonds, 35 (RCHPPDG-02) black gold
(gloss) with black diamonds, 36 (RCHPPDG-03) black gold (matte) with red ruby, 37 (RCHPPDG-04) rose gold with pink
sapphire, 38 (RCHPPDG-05) yellow gold (matte) with black diamonds, 39 (RCHPPDG-06) white & black gold with white
& black diamonds
34
36
38
35
37
39

12. g u i t a r p i c k c o l l e c t i o n

13. DA’ LUIGI GUITAR PICK DOG TAG & DOG TAG FRAME 40 (RCGPPDD-01, RCGPPDD-02) white gold with white diamonds,
41 (RCGPPDD-03, RCGPPDD-04) white gold with red ruby, 42 (RCGPPDD-05, RCGPPDD-06) black gold (gloss) with black
diamonds, 43 (RCGPPDD-07, RCGPPDD-08) black gold (matte) with red ruby, 44 (RCGPPDD-09, RCGPPDD-10) yellow
gold (gloss) with black diamonds, 45 (RCGPPDD-11, RCGPPDD-12) rose gold with pink sapphire
40
41
42
43
44
45

15. LUIGIATE RING GUITAR PICK SIGNET RING (MEN’S) 46 (RCGPRGD-01) white gold with white diamonds, 47 (RCGPRGD-02)
black gold (gloss) with black diamonds, 48 (RCGPRGD-03) black gold (matte) with red ruby, 49 (RCGPRGD-04) yellow gold with
black diamonds LUIGIATE RING GUITAR PICK SIGNET RING (WOMEN’S) 50 (RCGPRGD-05) white gold with white diamonds,
51 (RCGPRGD-06) black gold (gloss) with black diamonds, 52 (RCGPRGD-07) yellow gold with pink sapphire LUIGI’S LOBE
GUITAR PICK EARRINGS 53 (RCGPERD-01) white gold with white diamonds, 54 (RCGPERD-02) rose gold with pink sapphire,
55 (RCGPERD-03) black gold (gloss) with black diamonds, 56 (RCGPERD-04) black gold (gloss) with red ruby
50 51 52
53 54 55 56
46 47 48 49

16. s p i k e d c o l l e c t i o n

17. HEAR NO EVIL SLIM SPIKED EARRINGS 57-61 (RCSPERG-01) available in black gold (gloss), black gold (matte), yellow
gold (gloss), yellow gold (matte) and rose gold
57 58
59 60 61

18. HATER SLIM SPIKED RING 62-66 (RCSPRGG-01) available in yellow gold (matte) , black gold (gloss), yellow gold (gloss),
rose gold and black gold (matte)
62 6563 6664

19. HATE SLIM SPIKED BRACELET 67-70 (RCSPBRG-01) available in black gold (gloss), black gold (matte), yellow gold
(gloss) and yellow gold (matte)
67
69
68
70