Use the elements of the SCARF model (David Rock) to reduce conflict. Understand the that the brain seeks pleasure and strives to avoid pain. If we don't take these elements into account we often trigger the fight response and conflict is the result. Presentation skills training tips.

1. Neuroscience of the brain
the SCARF model and conflict

2. The brain:
seeks pleasure and avoids pain

3. S C A R F neuroscience model
Status
Certainty
Autonomy
Relatedness
Fairness
David Rock

4. Status
Relative importance to others

5. Certainty
Being able to predict the future

6. Autonomy
A sense of control over events

7. Relatedness
A sense of connection

8. Fairness
Perception of fair exchange

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