Twitter for Business Benchmark Report

1. Assess your brand’s performance with the
oneforty Twitter for Business Benchmark Report
At a Glance:
> Social media trends:
Brands are flocking to Twitter at record rates, realizing the opportunity to capitalize on
the medium’s unique ability to engage consumers.
> The Issue:
There are many questions. How do you quantify Twitter success? How does it fit into the
broader social media plan? How do you demonstrate results to management? How are
you performing relative to other brands in your industry? What can you do to improve?
> The Solution:
The Benchmark Report evaluates your brands performance, compares it to your
competition and makes recommendations for improvement and tools to try.
About the Twitter for Business Benchmark Report:
Your Twitter for Business Benchmark will be a simple easy to use guide to help you
understand how you stack up. It will provide you with a benchmark of your current
performance and provide simple steps for improvement. With oneforty’s deep
knowledge of Twitter, Tools and Social Business we’ll guide to improving your brand
engagement and improving ROI.
We evaluate your performance and your competitors in the following key categories:
Tweet Content Evaluation
Are you Tweeting about the right things? Are you engaging your audience? Are people
clicking on your content?
Tweet Strength Evaluation
What are the reach of your tweets? Are you tweeting at the right times?
Brand Progress
How quickly is your audience growing? How do you stack up against your competition?
What’s your share of voice?
Brand Power
Are you influential? Are you engaging influencers? What’s the overall sentiment of
people talking about your brand?
Organization and Optimization
Are you using the right tools? Find out tools that help you do more, expand your reach
and improve effectiveness.

2. Who this Audit is for?
… Major Brands that need to understand how they stack up against their competitors in
leveraging Twitter to build a social business.
… Small businesses looking for quick ways to get started with Twitter.
… Agencies that need to demonstrate to clients how they can transform a clients business
with Twitter.
… Consultants that need a better way to put a stake in the ground for clients.
Available Packages
Enterprise Benchmark Report
• Full
Brand
Analysis
(1
twitter
account)
• Full
Competitive
Analysis
for
3
competitor
accounts
• Full
Action
Plan
and
Recommendations
• Full
data
append
for
all
metrics
and
analysis
• Up
to
2
hours
of
consulting
services
Agency Benchmark Package
• 5
benchmark
reports
• 1
client
brand
per
report
(1
Twitter
account)
• 1
Competitor
per
brand
• Up
to
6
metrics
selected
from
brand
or
competitive
set
(same
for
all
reports)
• Tool
recommendations
for
each
brand
• Standard
reporting
output
• Full
data
append
for
each
report
• White
label
options
available
Basic Benchmark Report
• 1
Brand
+
1
Competitor
• 1
Twitter
Account
per
Brand
and
Competitor
• Up
to
6
Metrics
selected
from
metric
set
• Standard
Report
output
About oneforty:
oneforty is your social business hub. oneforty connects businesses - brands, SMB’s,
Fortune 500 companies, agencies - to the tools they need to use to coordinate and
optimize their social media efforts in their organizations. Likewise, oneforty serves as a
discovery engine for the tools themselves, generating leads from an engaged and
knowledgeable business audience. oneforty’s roots are deeply ingrained in an expertise in
social media.