This document appears to be notes from Shahin Haghjou on various campaign ideas and strategies for the Ericsson Response project. It discusses setting up a free "Ericsson Response" Wi-Fi network to raise awareness, inviting specific developers and studios to collaborate on projects rather than holding an open event, and creating a video teaser to recruit participants. The notes also include pros and cons of the different approaches.

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HELLO!

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CAMPAIGN ADAPTATION
Adaptations of SIXT WI-Fi Guerilla
1. Set up a free WIFI network at places where people
normally look for wireless connections.
2. Change it‘s name to „Ericsson Response“.
3. Fist page has info about the Response proyect.
+
A cheap and easy way to make people aware of the
proyect, giving a possitive vibe by offering a
Wi-Fi service for free.
- Hard to reach the target group if not set up at
places such as mobile phone fairs etc.

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HOW TO GET DEVELOPERS
A different approach to than Hackerton. We have the chance to work with the people we choose instead
of throwing it out there“ and not being sure of what we‘re
Instead of creating an open event we could try to invite people going to get.
or studios to participate in our projects. Since were working
for a NGO, they will obviously not get paid, but in return they Being backed up by Ericsson and IED should help.
will get the privilege of getting mentioned in different forums
such as blogs and other social media. Where not offering them Giving the participant / participators the opportunity of being
money, we‘re offering them the buzz created by a project such a part of a project that they may not normally do.
as Ericsson Response. Besides from that, they will get the
opportunity to mention Ericsson as a client and possible get
to work more with them in the future.
The uncertainty of getting people to participate.
We could possibly even give them a chance of collaborating
since the entire project revolves around that.
Example of a project similar to this:
How will we get them to participate?
TOWER OF BABEL
One way would be to make a video presentation that we could
Video Teaser & Facebook site.
send to each of the invited persons, or studios. In the video we
give them info about Ericsson Response, explain what needs
to be done and when we‘ll need it. We‘ll also mention that they
will be contacted about their participation.

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THANK YOU!