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All-desk
       Building a global startup in Portugal… ;-)




all-desk.com | @alldesk | angel.co/all-desk
Roadmap
  !   (Hi)story of all-desk
  !   Vision and evolution
  !   Pitches, pitches, pitches
  !   BMC
  !   Lean Startup
  !   Lessons Learned




all-desk.com | @alldesk | angel.co/all-desk
The (hi)story of all-desk…
                    The genesis – 2010
  !   Born out of pure serendipity
  !   Brainstorm @ Ignite®
                    The first year 2011
  !   Jan > first meetings
  !   Feb > we have a team!
  !   Mar > project kick-off
  !   Apr > name, brand & company creation
  !   May > MIT submission and entry
  !   Jun > kickoff prototype development
  !   Aug > v1.0 launch
  !   Sep > MIT finals and 100K prize
  !   Oct > decisions, decisions, decisions

all-desk.com | @alldesk | angel.co/all-desk
Initial Vision
                      Work is changing
                  Office space is unsused
                   Coworking movement
               Freelance and mobile workers
                 Lifestyle & Digital Nomads

            Share your unused space
           Work from anywhere, anytime

            All-desk is the future of work

all-desk.com | @alldesk | angel.co/all-desk
Pitch @ MIT

               http://vimeo.com/31606861

               http://vimeo.com/38239564




all-desk.com | @alldesk | angel.co/all-desk
The 30 second pitch
  My company <name> is
  developing <solution> to help
  <target> solve <a problem> using
  <secret sauce>




all-desk.com | @alldesk | angel.co/all-desk
The 30 second pitch
  !   My company all desk is developing a online
      community website for mobility workers &
      digital nomads to help them design their life
      around their work and not the other way
      around.
  !   Using an online booking platform, we help
      them find short-term workplaces (desk &
      meeting rooms) where they need it, when they
      need it, by leveraging existing underutilized
      spaces in existing offices and public places!

  !   We are the airbnb for workplaces....We have a
      desk for you all over the world

all-desk.com | @alldesk | angel.co/all-desk
V1.0 - The MVP




all-desk.com | @alldesk | angel.co/all-desk
Value Proposition
  For customers                         For spaces
  ! Reduce costs                        ! Reduce costs
  ! Flexibility                         ! Monetize space
  ! Worldwide                           ! No investment
    network                             ! Full Bookings
  ! Online payment                        process
  ! Exclusive
    locations




all-desk.com | @alldesk | angel.co/all-desk
The first BMC




all-desk.com | @alldesk | angel.co/all-desk
Competition




                                         Space ownership


all-desk.com @alldesk angel.co/all-desk
all-desk.com || @alldesk | |angel.co/all-desk
Initial Strategy
  ! The typical 2 sided marketplace
    ! We need both, where to start ?
  ! Focus on community & lifestyle
  ! Focus on Coworking Locations
  ! Organic & Viral growth
  ! Possible pivots:
    ! Evolution to a SaaS platform
    ! Corporate partnerships



all-desk.com | @alldesk | angel.co/all-desk
Experiences
  ! Lifestyle focus
    ! iWorkFromAnywhere Podcast
  ! All-in-one packages
     ! Work+Stay+Fun !
     ! The Silicon Valley Experience




all-desk.com | @alldesk | angel.co/all-desk
Lessons Learned
  ! Fully functional MVC J
  ! MIT took most of focus L
  ! Prototype was made to discard L
  ! Not being full-time L
  ! Did NOT validate assumptions L
    ! Freelancers are not that mobile
    ! Hard to find “the pain”
  ! Follow the competition J




all-desk.com | @alldesk | angel.co/all-desk
The (hi)story of all-desk…
                  The second year - 2012
  !   Jan > rethinking the vision
  !   Feb > more decisions – strategy and new website
  !   Mar > new design
  !   Apr > launch of v2.0
  !   May > the trip to MIT
  !   Jun > the global approach (inventory 1st)
  !   Jul > we have customers…in PT :-P
  !   Aug > capital raising in the US
  !   Set > a pivot emerges
  !   Oct > focus on meeting rooms
  !   Nov > 3000 locations, 13000 rooms
  !   Dec > Seedcamp Paris

all-desk.com | @alldesk | angel.co/all-desk
New Strategy
  ! Capital Raising instead of bootstrap
    ! The US model
    ! Get inventory first
    ! AirBNB vision and potential
  ! Channels
    ! Business Travel Portals
    ! Corporate events
    ! Conferences



all-desk.com | @alldesk | angel.co/all-desk
The New Pitch
  !   The short-term meeting rooms
      marketplace à AirBnb for business

  !   Hotels, Serviced offices, coworking spaces,
      universities and private companies
  !   Clients use All-Desk to find meeting
      rooms, co-work spaces, temporary field
      offices in a single simplified marketplace
  !   Locations use All-Desk to market their
      facilities, control reservations, and collect
      payments

all-desk.com | @alldesk | angel.co/all-desk
V2.0 - The global site




all-desk.com | @alldesk | angel.co/all-desk
V2.0 - The global site




all-desk.com | @alldesk | angel.co/all-desk
The pivot
     Work is changing à Mobile Professionals
    Office space is unsused à Expensive Hotels
    Coworking movement à Informal Venues
     Trainings, Workshops, Conferences and
                  Presentations
      The long tail of small events (<50 pax)

         The booking.com for Meeting Rooms
              The “same” AirBNB model

         Book a meeting room anywhere
all-desk.com | @alldesk | angel.co/all-desk
Adjusted Value Proposition
  For customers                         For spaces
  ! Easy to find,                        ! Bring more
    compare and                           business
    book                                ! User validation
  ! Concierge                           ! Simplified
    Service                               payments
  ! Subscription                        ! Still new revenue
    model                                 for non-core
  ! Exclusive                             space renting
    Locations                             places


all-desk.com | @alldesk | angel.co/all-desk
The current BMC




all-desk.com | @alldesk | angel.co/all-desk
Competition
                                       Collaborative
                                       consumption




  Focus on freelance                                     Focus on corporate
  community




                                       Space ownership


all-desk.com | @alldesk | angel.co/all-desk
Experiences
  ! Conference partnerships
    ! UXLX
    ! LXJS
  ! The VC Experience
  ! And many more…




all-desk.com | @alldesk | angel.co/all-desk
Lessons Learned
  !   Concierge is still the best MVP
      !    Talk to your customers, live!
      !    Target using adWords
      !    Metrics and Analytics
  ! Press does not give you business
  ! It’s hard to keep a good SEO
    ! adWords dilema
    ! The lack of a proper blog…
  ! Lean startup is not easy L




all-desk.com | @alldesk | angel.co/all-desk
Next for you…
  ! Workshops João Sem Medo
    ! Business Model Canvas
      ! 22 de Janeiro, 18h30
    ! Value Proposition
      ! 24 de Janeiro, 18h30
    ! Pitch
      ! 29 de Janeiro, 18h30
  ! One Talk Mycrogifts (Rodrigo Gil)
    ! 31 de Janeiro, 18h30

all-desk.com | @alldesk | angel.co/all-desk
all-desk.com | @alldesk | angel.co/all-desk



                Thanks

all-desk.com | @alldesk | angel.co/all-desk

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Rui Aires, All-desk

  • 1. All-desk Building a global startup in Portugal… ;-) all-desk.com | @alldesk | angel.co/all-desk
  • 2. Roadmap ! (Hi)story of all-desk ! Vision and evolution ! Pitches, pitches, pitches ! BMC ! Lean Startup ! Lessons Learned all-desk.com | @alldesk | angel.co/all-desk
  • 3. The (hi)story of all-desk… The genesis – 2010 ! Born out of pure serendipity ! Brainstorm @ Ignite® The first year 2011 ! Jan > first meetings ! Feb > we have a team! ! Mar > project kick-off ! Apr > name, brand & company creation ! May > MIT submission and entry ! Jun > kickoff prototype development ! Aug > v1.0 launch ! Sep > MIT finals and 100K prize ! Oct > decisions, decisions, decisions all-desk.com | @alldesk | angel.co/all-desk
  • 4. Initial Vision Work is changing Office space is unsused Coworking movement Freelance and mobile workers Lifestyle & Digital Nomads Share your unused space Work from anywhere, anytime All-desk is the future of work all-desk.com | @alldesk | angel.co/all-desk
  • 5. Pitch @ MIT http://vimeo.com/31606861 http://vimeo.com/38239564 all-desk.com | @alldesk | angel.co/all-desk
  • 6. The 30 second pitch My company <name> is developing <solution> to help <target> solve <a problem> using <secret sauce> all-desk.com | @alldesk | angel.co/all-desk
  • 7. The 30 second pitch ! My company all desk is developing a online community website for mobility workers & digital nomads to help them design their life around their work and not the other way around. ! Using an online booking platform, we help them find short-term workplaces (desk & meeting rooms) where they need it, when they need it, by leveraging existing underutilized spaces in existing offices and public places! ! We are the airbnb for workplaces....We have a desk for you all over the world all-desk.com | @alldesk | angel.co/all-desk
  • 8. V1.0 - The MVP all-desk.com | @alldesk | angel.co/all-desk
  • 9. Value Proposition For customers For spaces ! Reduce costs ! Reduce costs ! Flexibility ! Monetize space ! Worldwide ! No investment network ! Full Bookings ! Online payment process ! Exclusive locations all-desk.com | @alldesk | angel.co/all-desk
  • 10. The first BMC all-desk.com | @alldesk | angel.co/all-desk
  • 11. Competition Space ownership all-desk.com @alldesk angel.co/all-desk all-desk.com || @alldesk | |angel.co/all-desk
  • 12. Initial Strategy ! The typical 2 sided marketplace ! We need both, where to start ? ! Focus on community & lifestyle ! Focus on Coworking Locations ! Organic & Viral growth ! Possible pivots: ! Evolution to a SaaS platform ! Corporate partnerships all-desk.com | @alldesk | angel.co/all-desk
  • 13. Experiences ! Lifestyle focus ! iWorkFromAnywhere Podcast ! All-in-one packages ! Work+Stay+Fun ! ! The Silicon Valley Experience all-desk.com | @alldesk | angel.co/all-desk
  • 14. Lessons Learned ! Fully functional MVC J ! MIT took most of focus L ! Prototype was made to discard L ! Not being full-time L ! Did NOT validate assumptions L ! Freelancers are not that mobile ! Hard to find “the pain” ! Follow the competition J all-desk.com | @alldesk | angel.co/all-desk
  • 15. The (hi)story of all-desk… The second year - 2012 ! Jan > rethinking the vision ! Feb > more decisions – strategy and new website ! Mar > new design ! Apr > launch of v2.0 ! May > the trip to MIT ! Jun > the global approach (inventory 1st) ! Jul > we have customers…in PT :-P ! Aug > capital raising in the US ! Set > a pivot emerges ! Oct > focus on meeting rooms ! Nov > 3000 locations, 13000 rooms ! Dec > Seedcamp Paris all-desk.com | @alldesk | angel.co/all-desk
  • 16. New Strategy ! Capital Raising instead of bootstrap ! The US model ! Get inventory first ! AirBNB vision and potential ! Channels ! Business Travel Portals ! Corporate events ! Conferences all-desk.com | @alldesk | angel.co/all-desk
  • 17. The New Pitch ! The short-term meeting rooms marketplace à AirBnb for business ! Hotels, Serviced offices, coworking spaces, universities and private companies ! Clients use All-Desk to find meeting rooms, co-work spaces, temporary field offices in a single simplified marketplace ! Locations use All-Desk to market their facilities, control reservations, and collect payments all-desk.com | @alldesk | angel.co/all-desk
  • 18. V2.0 - The global site all-desk.com | @alldesk | angel.co/all-desk
  • 19. V2.0 - The global site all-desk.com | @alldesk | angel.co/all-desk
  • 20. The pivot Work is changing à Mobile Professionals Office space is unsused à Expensive Hotels Coworking movement à Informal Venues Trainings, Workshops, Conferences and Presentations The long tail of small events (<50 pax) The booking.com for Meeting Rooms The “same” AirBNB model Book a meeting room anywhere all-desk.com | @alldesk | angel.co/all-desk
  • 21. Adjusted Value Proposition For customers For spaces ! Easy to find, ! Bring more compare and business book ! User validation ! Concierge ! Simplified Service payments ! Subscription ! Still new revenue model for non-core ! Exclusive space renting Locations places all-desk.com | @alldesk | angel.co/all-desk
  • 22. The current BMC all-desk.com | @alldesk | angel.co/all-desk
  • 23. Competition Collaborative consumption Focus on freelance Focus on corporate community Space ownership all-desk.com | @alldesk | angel.co/all-desk
  • 24. Experiences ! Conference partnerships ! UXLX ! LXJS ! The VC Experience ! And many more… all-desk.com | @alldesk | angel.co/all-desk
  • 25. Lessons Learned ! Concierge is still the best MVP ! Talk to your customers, live! ! Target using adWords ! Metrics and Analytics ! Press does not give you business ! It’s hard to keep a good SEO ! adWords dilema ! The lack of a proper blog… ! Lean startup is not easy L all-desk.com | @alldesk | angel.co/all-desk
  • 26. Next for you… ! Workshops João Sem Medo ! Business Model Canvas ! 22 de Janeiro, 18h30 ! Value Proposition ! 24 de Janeiro, 18h30 ! Pitch ! 29 de Janeiro, 18h30 ! One Talk Mycrogifts (Rodrigo Gil) ! 31 de Janeiro, 18h30 all-desk.com | @alldesk | angel.co/all-desk
  • 27. all-desk.com | @alldesk | angel.co/all-desk Thanks all-desk.com | @alldesk | angel.co/all-desk