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BRANDING TOURISM PRESENTED BY- ANKITA RAY URMIMALA PAUL
BRANDING ,[object Object]
A city or destination brand is the sum of  -what the market thinks when they hear the brand name -how they feel when they arrive at the destination’s website or experience other communication -what they expect when they select one place over another.  DESTINATION BRAND... BRANDING. -The term could refer to a city, country or a tourist destination, and to their competition over tourists, visitors, investors, residents and other resources. -Branding tourism is a part of destination branding - First used by Philip Kotler
MALASIA- TRULY ASIA AMAZING THAILAND South Africa- Alive with Possibility HONG KONG Asia's World City - SINGAPORE- NEW ASIA                                   
BRANDING INDIAN TOURISM THE CAMPAIGN
[object Object],[object Object],[object Object],[object Object],[object Object]
PRINT ADS CAPTIVATING VISUALS SHOWING DIVERSITY IN- - GEOGRAPHY -HERITAGE -CULTURE -CUISINE                                                   
 
EXPLORE RURAL INDIA CAMPAIGN ,[object Object],[object Object]
EXPLORE RURAL INDIA CAMPAIGN ,[object Object],[object Object],[object Object],[object Object]
OBJECTIVE: ,[object Object],- RE-ENFORCING THE CONFIDENCE OF FOREIGN TOURIST TOWARDS INDIA AS A PREFERRED HOLIDAY DESTINATION. ATITHI DEVO BHAVA CAMPAIGN
ATITHI DEVO BHAVA CAMPAIGN MEDIA ,[object Object],BRAND AMBASSADOR(2008) AAMIR KHAN TV COMMERCIAL   SUGGESTS A FEW BASIC COURTESIES. IF A GUEST IS HARASSED, WE SHOULD STEP IN.
CAMPAIGN IN LONDON ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Incredible!ndia@60 - NEWYORK
CAMPAIGN DURING  OLYMPICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AWARDS

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Incredible India

  • 1. BRANDING TOURISM PRESENTED BY- ANKITA RAY URMIMALA PAUL
  • 2.
  • 3. A city or destination brand is the sum of -what the market thinks when they hear the brand name -how they feel when they arrive at the destination’s website or experience other communication -what they expect when they select one place over another. DESTINATION BRAND... BRANDING. -The term could refer to a city, country or a tourist destination, and to their competition over tourists, visitors, investors, residents and other resources. -Branding tourism is a part of destination branding - First used by Philip Kotler
  • 4. MALASIA- TRULY ASIA AMAZING THAILAND South Africa- Alive with Possibility HONG KONG Asia's World City - SINGAPORE- NEW ASIA                                   
  • 5. BRANDING INDIAN TOURISM THE CAMPAIGN
  • 6.
  • 7. PRINT ADS CAPTIVATING VISUALS SHOWING DIVERSITY IN- - GEOGRAPHY -HERITAGE -CULTURE -CUISINE                                                 
  • 8.  
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.