Keynote of Bart Schutz at "A night of persuasion & optimization" by the http://www.onlineoptimizers.eu meetup group (http://www.meetup.com/onlineoptimizers). Location: Optimizely HQ - part of Amsterdam e-Week.
12. System 1 & System 2
System 1 is always ‘on’
@BartS | Online Dialogue
WheelofPersuasion.com
#optimize
13. System 1 & System 2
System 1
Automatic
Fast
Rich
Effortless
No control
17
x
24
=
?
System 2
Reasoning, logic
Slow
Poor
Effortfull
Control (choice)
System 1 is emotional
System 2 is rational
@BartS | Online Dialogue
WheelofPersuasion.com
#optimize
14. Choice Paradox
e
The Paradox of Choic
and a
Offer a minimum of 2
es
maximum of 5 choic
@BartS | Online Dialogue
WheelofPersuasion.com
#optimize
16. Gaze Placement
“In Gaze Placement”
Put your most persuasive
content in your customers’
gaze
@BartS | Online Dialogue
WheelofPersuasion.com
#optimize
23. Focusing effect
ming
Emphasis Fra
subsets
us on specific
“The foc
, highly
levant aspects
of re
dgments”
uences our ju
infl
@BartS | Online Dialogue
WheelofPersuasion.com
#optimize
29. Apply"
! You need a psychologist !
science
Digital Data
Persuasion Psychology
“today start-ups are increasingly looking to
the principles of behavioral psychology to
encourage behaviors and return visits”
@BartS | Online Dialogue
WheelofPersuasion.com
#optimize
30. Next cou
Beginnin
(“we’re c
o
rse:
g 2014"
nsidering
online”)
@BartS
bart @ onlinedialogue.com
nl.linkedin.com/in/bartschutz/
n
ersuasio
heel of P
W
ode :
Access
C
bostotn"0th 2013)
1
(available
until Oc
online-dialogue.com
online-persuasion.com
wheel-of-persuasion.com