30. The role of a journalist in a
networked age
Making the hidden findable
A voice to the voiceless
Connecting communities
Verifying and debunking
Thursday, 15 March 2012
31. Building social capital through
'Brokerage relationships'
Save search costs (filter)
Reduce uncertainty (ratings)
Trust (verify)
Negative ties (don't shoot messenger)
Emotional involvement (vox populi)
Coordination (campaigns)
Expertise (translation)
Daniel Brass, in Social Capital (2009) ch10
Thursday, 15 March 2012
32. Do something:
Take a role -
plan what you’d do for a
particular story
Thursday, 15 March 2012
33. Question:
How do you stimulate
conversation?
Thursday, 15 March 2012
34. POST strategy:
People
Objectives
Strategy
Technology
Thursday, 15 March 2012
36. The Post noticed, for instance, that
photo galleries — without sound — get
better play during the day (with
workplace usage), while video
supplements to stories get more used
in the evening. Twitter is best at
multiplying traffic on big breaking
stories, while Facebook referrals will
relay the trend stories better.
http://newsonomics.com/the-newsonomics-of-the-washington-posts-reader-dashboard-1-0/
Thursday, 15 March 2012
37. Do something:
How could you involve
users in pre-production,
production and post-
production
Thursday, 15 March 2012
38. Working in a
network:
live journalism
Thursday, 15 March 2012
40. “ Stories are most engaging
when they are happening, and the
level of interest and engagement
is only increased when they are
supplemented with context, new
facts and conversation.
- Emily Bell
http://www.flickr.com/photos/twitteroffice/5681263084/sizes/z/
Thursday, 15 March 2012
41. Do something:
Choose a big event.
How do you perform a
useful role? What about
other events?
Thursday, 15 March 2012
43. 3 things:
Make product from
process
Work in networks
Plug in, but seek out
Thursday, 15 March 2012
44. Thank you.
Twitter.com/paulbradshaw
Linkedin.com/in/onlinejournalist
Slideshare.net/onlinejournalist
All links at Delicious.com/paulb/Denmark12
Thursday, 15 March 2012