1. Paul Bradshaw, Andy Brightwell Reader in Online Journalism, School of Media, Birmingham City University, UK (mediacourses.com) Publisher, Online Journalism Blog Founder, Help Me Investigate Anatomy of an investigation : a case study in crowdsourcing

2. 1. Conceptual context 2. Crunching data, asking questions 3. Findings

3. "Given enough eyeballs, all bugs are shallow" Linus' Law, Eric Raymond

4. 'Wisdom of crowds' 'Mechanical Turk' 2 strands of crowdsourcing

6. "Failure for free" Clay Shirky (2009)

7. "Consumers will be more powerful within convergence culture - but only if they recognise and use that power" Jenkins (2006)

13. The situation in which the product of previous work, rather than direct communication [induces and directs] additional labour Reagle, in Lih (2009) p82 Stigmergy

14. Research

15. Quantitative: 2 surveys + user data Qualitative: semi-structured interviews

20. To create; inform, entertain; gain status; create connections; sense-making; informed, entertained Bowman & Willis (2003)

22. "Weekly cue" "Sense of being involved in something together" "Something you could do in your spare time very simply" Interviews

23. "Consumption as a networked practice" Jenkins (2006)

24. Socio-psychological reward (social) Hedonic personal gratification (fun) Benkler (2006)

25. An alpha user Momentum - results Break-down-able Public Expertise 5 ingredients

26. Further research

27. Fire and water investigations

28. Wider network context Measure inbound traffic

29. Paul Bradshaw HelpMeInvestigate.com OnlineJournalismBlog.com Twitter.com/paulbradshaw [email_address] slideshare.net/onlinejournalist Questions?