The document provides guidance on developing a community strategy. It recommends establishing relationships of trust within a community by identifying active members and their online and offline locations. It also suggests avoiding wrong metrics like page hits and ensuring objectives are clear. Researching what engagement strategies have worked for other communities is also advised.

1. Paul Bradshaw City University, UK Publisher, Online Journalism Blog Founder, Help Me Investigate.com Community strategy – draft review .

4. Identify and research the community Geographical? Interest? Cause? Be specific: not a market Identify the most active Where are they?

5. Blaise Grimes-Viort “ Community management is more focused on a more discrete group of people & developing & encouraging relationships.”

6. So let’s look…

7. Common problems Wrong metrics: hits – or comments? Content-centric: who is the community? Content detail: examples that provoke Research into community management What works elsewhere?

8. Common problems Lack of clear objectives Inability to find the community No justification for technology Market ignorance: what else is there? Gap in the market? Market in the gap?

9. 4 Ws and a H to cover Why would someone contribute? Who are you expecting to? What do you expect/want them to do? Where are they online & offline How can you be useful?

10. Lab Spend time on improving – and executing – your community strategy, with the support of your tutor and classmates. That’s it.

11. Reading Angela Connor: Community Management Cookbook Axel Bruns: Gatewatching Yochai Benkler: Wealth of Networks Andrew Lih: Wikipedia Revolution FeverBee, BlaiseGV.com

12. Links OnlineJournalismClasses.tumblr.com Delicious.com/paulb/cityoj07 Delicious.com/paulb/comstrat Delicious.com/paulb/community