This document discusses the rise of blogging and its mainstream adoption. It notes that 85% of UK news organizations and 70% of US newspapers now have blogs. It provides examples of how blogging was used to cover major events from 1998 to 2008. The document then discusses why blogging is useful for editorial content, commercial reasons, and professional networking. It also provides tips for how to blog regularly and effectively.

1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Journalism blogging

4. How it happened

6. 1998: Drudge Report

7. 2001: September 11

8. 2002: Trent Lott

9. 2003: Salam Pax

10. 2003: Christopher Allbritton

12. 2004: Memogate

13. 2004: Asian tsunami

14. 2005: London bombings

15. 2007: Talking Points Memo

17. 2007: Dave Winer wins a bet

18. 2007: Myanmar protests

19. 2008: Chinese earthquake

20. Is blogging a genre?

21. Is this blogging?

22. Is this blogging?

23. Is this blogging?

24. Is this blogging?

25. Is this blogging?

26. Is this blogging?

27. 1. Conversational, social, networked?

28. 2. Incomplete, open, ongoing?

29. 3. Personal, informal, reflective?

30. “ Pre-surfed web”

31. Expert analysis

32. Synthesis

33. Opinion

34. Anything you want it to be.

35. It’s just a platform really.

36. Why blog?

37. 3 reasons

39. 2. Commercial SEO, distribution, accountability

40. 3. Professional Networking Pulling power Development

41. how to blog

42. Regularly?

43. “ The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.” ( source )

45. “ Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days” ( Eric Kintz )

47. Link

48. Comment

49. Transparency

50. Tags

51. Community (blogosphere)

53. A hook.

54. 3 broad types?

55. 1. ‘Behind the scenes’ reflections

56. 2. The niche news service

57. 3. The running story

58. But don’t be afraid to mix it up.

64. Twitter.com/paulbradshaw