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Storytelling in the
                            link economy

                                            Paul Bradshaw
                                   Denmark, March 29 2011

Monday, 28 March 2011
This talk is about
                          newsgathering
                               production
                              distribution
                            organisation
Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
link




                        link
Monday, 28 March 2011
Monday, 28 March 2011
Video: live multiplatform election coverage (PBS)
          http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42
                                                      8


Monday, 28 March 2011
link
Monday, 28 March 2011
The neverending story

       Bookmarking, tweeting, blogging,
           broadcasting, contextualising,
       reflecting, analysing, responding,
                                updating.



Monday, 28 March 2011
link

Monday, 28 March 2011
Do something:
                    How might you do
               things differently for a
                 ‘neverending story’?

Monday, 28 March 2011
Video: Social Media & Student Protests (from 6mins):
        http://www.youtube.com/watch?v=v8_i656bVyU#t=6m

                                                      13


Monday, 28 March 2011
image by




    The production line is
          being replaced
            by a network
                         .


Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
link
Monday, 28 March 2011
link


                        link




                          link

Monday, 28 March 2011
link

Monday, 28 March 2011
Do something:
                  Take a role -
       plan what you’d do for a
               particular story

Monday, 28 March 2011
Question:
                 How do you stimulate
                       conversation?


Monday, 28 March 2011
link

Monday, 28 March 2011
link
  White = blog; green = 1 way link; blue =
        reciprocal

  •     Daily Kos
  •     BoingBoing                 link      + Guardian Wordpress plugin
  •     LiveJournal                          + APIs – NYT, NPR, Guardian
  •     Michelle Malkin
  •     Porn
  •     Sports fans


Monday, 28 March 2011
The user is in control

              83% use search to find stories
               48% taken to unfamiliar sites
             73% stumble across news while
                    looking for other things
             64% go via links, not homepage
                                    (Pew, 08)

Monday, 28 March 2011
The user is in control

          68% have been emailed a story
                47% have emailed story
         30% SN users get ‘news’ from it
            28% customised homepages
       37% contributed to/shared stories
                           (Pew, ’08+‘10)

Monday, 28 March 2011
They're not looking at you




                                         Source: BBC

Monday, 28 March 2011
POST strategy:
                        People
                        Objectives
                        Strategy
                        Technology
Monday, 28 March 2011
Do something:
        How could you involve
       users in pre-production,
          production and post-
                    production
Monday, 28 March 2011
Working in a
                               network:
                        live journalism
                                        Paul Bradshaw
                               Denmark, March 29 2011

Monday, 28 March 2011
Monday, 28 March 2011
Video: social media reporting
              http://www.youtube.com/watch?v=O8g3AFnT_Hk
                                                   33


Monday, 28 March 2011
"We increased the reach of the NewsHour's live-stream by
  having it hosted elsewhere including the Sunlight Foundation
  and Huffington Post. We also hosted a map with live AP
  election data on our site and combined it with our map-
  centric Patchwork Nation collaboration. We used CoveritLive
  to power a live-blog of results, analysis and reports from the
  field. Extra, the NewsHour's site for students and teachers,
  solicited opinion pieces.

  "Many of the tools we experimented with to cover the 2008
  election -- Google Docs, Twitter, Facebook -- have since
  matured as newsroom resources. Except for a few
  momentary hiccups, Twitter was as stable as we could have
  hoped on Election Day."
                                        - Dave Gustafson, PBS



Monday, 28 March 2011
"On election night, more than a dozen NewsHour staffers
  worked in the same [Google] document in real-time -- filing
  reports from the field and transcribing quotes from NewsHour
  analysts and notable guests on other networks.

  "When [Mike] typed a pound sign (#), that signaled the
  paragraph was ready and I immediately pasted it into
  CoveritLive.

  "In a different spreadsheet, staff kept track of which races
  were called by other news organizations and when. We also
  used the embedded chat feature in Google Docs to
  communicate while editing and adding information."
                                           - Dave Gustafson, PBS




Monday, 28 March 2011
I venture to bet that we were the only network last night with
  an election graphics system running in Google Chrome.

  Thanks to our partners at Ustream posting a giant promotion
  on their home page for a full day our election live-stream
  garnered more than 250,000 views.

  We also notified our 73,000 iPhone app users of our special
  coverage plans. Our app download traffic tripled.

  As for Facebook, we were blown away by the breaking news
  engagement we got. It has us reconsidering that strategy. A
  separate two-day effort targeting NewsHour ads on
  Facebook pages of specific political campaigns grew our fans
  about 7.3 percent in that short period.



Monday, 28 March 2011
Same choices, but faster and
 across multiple platforms.

    •   Twitter stream?
    •   Liveblogging?
    •   Photo updates and gallery?
    •   Streaming video?
    •   Google map?

Monday, 28 March 2011
Where is the need?


    •   Document?
    •   Aggregate?
    •   Analyse?
    •   Enrich?
    •   Verify?

Monday, 28 March 2011
Verification


                                     Paul Bradshaw
                            Denmark, March 29 2011

Monday, 28 March 2011
Level 1: Content



         Is it too good to be true? Bait?
         Style and personality
         Can you verify each fact elsewhere?
         Frequency and recency
         Cloning and airbrushing

Monday, 28 March 2011
Level 2: Context



         How long has the account existed?
         Who did they first follow?
         Who followed them first?
         Who has spoken to/about them online?
         Correlation with other identities? (Identify)
         Tools: PeerIndex, Klout. Speak to them.
Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
Level 3: Technology



         Domain extension - .gov?
         Check Whois records
         Last updated
         Pages linking to:
         Archives and caches; history & discussion
         Source code
Monday, 28 March 2011
Monday, 28 March 2011
Do something:
         Choose a big event.
       How do you perform a
     useful role? What about
                other events?
Monday, 28 March 2011
If you remember
                        NOTHING
                        ELSE...

Monday, 28 March 2011
3 things:
           Make product from
           process
           Work in networks
           Plug in, but seek out
Monday, 28 March 2011
Thank you.

                                        Twitter.com/paulbradshaw
                                   Linkedin.com/in/onlinejournalist
                                    Slideshare.net/onlinejournalist

                        All links at Delicious.com/paulb/Denmark11
Monday, 28 March 2011

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Storytelling in the link economy

  • 1. Storytelling in the link economy Paul Bradshaw Denmark, March 29 2011 Monday, 28 March 2011
  • 2. This talk is about newsgathering production distribution organisation Monday, 28 March 2011
  • 6. link link Monday, 28 March 2011
  • 8. Video: live multiplatform election coverage (PBS) http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42 8 Monday, 28 March 2011
  • 10. The neverending story Bookmarking, tweeting, blogging, broadcasting, contextualising, reflecting, analysing, responding, updating. Monday, 28 March 2011
  • 12. Do something: How might you do things differently for a ‘neverending story’? Monday, 28 March 2011
  • 13. Video: Social Media & Student Protests (from 6mins): http://www.youtube.com/watch?v=v8_i656bVyU#t=6m 13 Monday, 28 March 2011
  • 14. image by The production line is being replaced by a network . Monday, 28 March 2011
  • 20. link link link Monday, 28 March 2011
  • 22. Do something: Take a role - plan what you’d do for a particular story Monday, 28 March 2011
  • 23. Question: How do you stimulate conversation? Monday, 28 March 2011
  • 25. link White = blog; green = 1 way link; blue = reciprocal • Daily Kos • BoingBoing link + Guardian Wordpress plugin • LiveJournal + APIs – NYT, NPR, Guardian • Michelle Malkin • Porn • Sports fans Monday, 28 March 2011
  • 26. The user is in control 83% use search to find stories 48% taken to unfamiliar sites 73% stumble across news while looking for other things 64% go via links, not homepage (Pew, 08) Monday, 28 March 2011
  • 27. The user is in control 68% have been emailed a story 47% have emailed story 30% SN users get ‘news’ from it 28% customised homepages 37% contributed to/shared stories (Pew, ’08+‘10) Monday, 28 March 2011
  • 28. They're not looking at you Source: BBC Monday, 28 March 2011
  • 29. POST strategy: People Objectives Strategy Technology Monday, 28 March 2011
  • 30. Do something: How could you involve users in pre-production, production and post- production Monday, 28 March 2011
  • 31. Working in a network: live journalism Paul Bradshaw Denmark, March 29 2011 Monday, 28 March 2011
  • 33. Video: social media reporting http://www.youtube.com/watch?v=O8g3AFnT_Hk 33 Monday, 28 March 2011
  • 34. "We increased the reach of the NewsHour's live-stream by having it hosted elsewhere including the Sunlight Foundation and Huffington Post. We also hosted a map with live AP election data on our site and combined it with our map- centric Patchwork Nation collaboration. We used CoveritLive to power a live-blog of results, analysis and reports from the field. Extra, the NewsHour's site for students and teachers, solicited opinion pieces. "Many of the tools we experimented with to cover the 2008 election -- Google Docs, Twitter, Facebook -- have since matured as newsroom resources. Except for a few momentary hiccups, Twitter was as stable as we could have hoped on Election Day." - Dave Gustafson, PBS Monday, 28 March 2011
  • 35. "On election night, more than a dozen NewsHour staffers worked in the same [Google] document in real-time -- filing reports from the field and transcribing quotes from NewsHour analysts and notable guests on other networks. "When [Mike] typed a pound sign (#), that signaled the paragraph was ready and I immediately pasted it into CoveritLive. "In a different spreadsheet, staff kept track of which races were called by other news organizations and when. We also used the embedded chat feature in Google Docs to communicate while editing and adding information." - Dave Gustafson, PBS Monday, 28 March 2011
  • 36. I venture to bet that we were the only network last night with an election graphics system running in Google Chrome. Thanks to our partners at Ustream posting a giant promotion on their home page for a full day our election live-stream garnered more than 250,000 views. We also notified our 73,000 iPhone app users of our special coverage plans. Our app download traffic tripled. As for Facebook, we were blown away by the breaking news engagement we got. It has us reconsidering that strategy. A separate two-day effort targeting NewsHour ads on Facebook pages of specific political campaigns grew our fans about 7.3 percent in that short period. Monday, 28 March 2011
  • 37. Same choices, but faster and across multiple platforms. • Twitter stream? • Liveblogging? • Photo updates and gallery? • Streaming video? • Google map? Monday, 28 March 2011
  • 38. Where is the need? • Document? • Aggregate? • Analyse? • Enrich? • Verify? Monday, 28 March 2011
  • 39. Verification Paul Bradshaw Denmark, March 29 2011 Monday, 28 March 2011
  • 40. Level 1: Content Is it too good to be true? Bait? Style and personality Can you verify each fact elsewhere? Frequency and recency Cloning and airbrushing Monday, 28 March 2011
  • 41. Level 2: Context How long has the account existed? Who did they first follow? Who followed them first? Who has spoken to/about them online? Correlation with other identities? (Identify) Tools: PeerIndex, Klout. Speak to them. Monday, 28 March 2011
  • 45. Level 3: Technology Domain extension - .gov? Check Whois records Last updated Pages linking to: Archives and caches; history & discussion Source code Monday, 28 March 2011
  • 47. Do something: Choose a big event. How do you perform a useful role? What about other events? Monday, 28 March 2011
  • 48. If you remember NOTHING ELSE... Monday, 28 March 2011
  • 49. 3 things: Make product from process Work in networks Plug in, but seek out Monday, 28 March 2011
  • 50. Thank you. Twitter.com/paulbradshaw Linkedin.com/in/onlinejournalist Slideshare.net/onlinejournalist All links at Delicious.com/paulb/Denmark11 Monday, 28 March 2011