The document discusses storytelling in the link economy and new approaches to news gathering, production, distribution, and organization using social media and networks. It emphasizes linking to other sites to increase reach, using tools like Google Docs and CoverItLive for live collaboration, and verifying information on multiple levels including content, context, and technology. The key messages are to make products from processes, work in networks rather than in isolation, and plug into other sites while still seeking out your own stories.

1. Storytelling in the
link economy
Paul Bradshaw
Denmark, March 29 2011
Monday, 28 March 2011

2. This talk is about
newsgathering
production
distribution
organisation
Monday, 28 March 2011

3. Monday, 28 March 2011

4. Monday, 28 March 2011

5. Monday, 28 March 2011

6. link
link
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7. Monday, 28 March 2011

8. Video: live multiplatform election coverage (PBS)
http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42
8
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9. link
Monday, 28 March 2011

10. The neverending story
Bookmarking, tweeting, blogging,
broadcasting, contextualising,
reflecting, analysing, responding,
updating.
Monday, 28 March 2011

11. link
Monday, 28 March 2011

12. Do something:
How might you do
things differently for a
‘neverending story’?
Monday, 28 March 2011

13. Video: Social Media & Student Protests (from 6mins):
http://www.youtube.com/watch?v=v8_i656bVyU#t=6m
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14. image by
The production line is
being replaced
by a network
.
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18. Monday, 28 March 2011

19. link
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20. link
link
link
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21. link
Monday, 28 March 2011

22. Do something:
Take a role -
plan what you’d do for a
particular story
Monday, 28 March 2011

23. Question:
How do you stimulate
conversation?
Monday, 28 March 2011

24. link
Monday, 28 March 2011

25. link
White = blog; green = 1 way link; blue =
reciprocal
• Daily Kos
• BoingBoing link + Guardian Wordpress plugin
• LiveJournal + APIs – NYT, NPR, Guardian
• Michelle Malkin
• Porn
• Sports fans
Monday, 28 March 2011

26. The user is in control
83% use search to find stories
48% taken to unfamiliar sites
73% stumble across news while
looking for other things
64% go via links, not homepage
(Pew, 08)
Monday, 28 March 2011

27. The user is in control
68% have been emailed a story
47% have emailed story
30% SN users get ‘news’ from it
28% customised homepages
37% contributed to/shared stories
(Pew, ’08+‘10)
Monday, 28 March 2011

28. They're not looking at you
Source: BBC
Monday, 28 March 2011

29. POST strategy:
People
Objectives
Strategy
Technology
Monday, 28 March 2011

30. Do something:
How could you involve
users in pre-production,
production and post-
production
Monday, 28 March 2011

31. Working in a
network:
live journalism
Paul Bradshaw
Denmark, March 29 2011
Monday, 28 March 2011

32. Monday, 28 March 2011

33. Video: social media reporting
http://www.youtube.com/watch?v=O8g3AFnT_Hk
33
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34. "We increased the reach of the NewsHour's live-stream by
having it hosted elsewhere including the Sunlight Foundation
and Huffington Post. We also hosted a map with live AP
election data on our site and combined it with our map-
centric Patchwork Nation collaboration. We used CoveritLive
to power a live-blog of results, analysis and reports from the
field. Extra, the NewsHour's site for students and teachers,
solicited opinion pieces.
"Many of the tools we experimented with to cover the 2008
election -- Google Docs, Twitter, Facebook -- have since
matured as newsroom resources. Except for a few
momentary hiccups, Twitter was as stable as we could have
hoped on Election Day."
- Dave Gustafson, PBS
Monday, 28 March 2011

35. "On election night, more than a dozen NewsHour staffers
worked in the same [Google] document in real-time -- filing
reports from the field and transcribing quotes from NewsHour
analysts and notable guests on other networks.
"When [Mike] typed a pound sign (#), that signaled the
paragraph was ready and I immediately pasted it into
CoveritLive.
"In a different spreadsheet, staff kept track of which races
were called by other news organizations and when. We also
used the embedded chat feature in Google Docs to
communicate while editing and adding information."
- Dave Gustafson, PBS
Monday, 28 March 2011

36. I venture to bet that we were the only network last night with
an election graphics system running in Google Chrome.
Thanks to our partners at Ustream posting a giant promotion
on their home page for a full day our election live-stream
garnered more than 250,000 views.
We also notified our 73,000 iPhone app users of our special
coverage plans. Our app download traffic tripled.
As for Facebook, we were blown away by the breaking news
engagement we got. It has us reconsidering that strategy. A
separate two-day effort targeting NewsHour ads on
Facebook pages of specific political campaigns grew our fans
about 7.3 percent in that short period.
Monday, 28 March 2011

37. Same choices, but faster and
across multiple platforms.
• Twitter stream?
• Liveblogging?
• Photo updates and gallery?
• Streaming video?
• Google map?
Monday, 28 March 2011

38. Where is the need?
• Document?
• Aggregate?
• Analyse?
• Enrich?
• Verify?
Monday, 28 March 2011

39. Verification
Paul Bradshaw
Denmark, March 29 2011
Monday, 28 March 2011

40. Level 1: Content
Is it too good to be true? Bait?
Style and personality
Can you verify each fact elsewhere?
Frequency and recency
Cloning and airbrushing
Monday, 28 March 2011

41. Level 2: Context
How long has the account existed?
Who did they first follow?
Who followed them first?
Who has spoken to/about them online?
Correlation with other identities? (Identify)
Tools: PeerIndex, Klout. Speak to them.
Monday, 28 March 2011

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44. Monday, 28 March 2011

45. Level 3: Technology
Domain extension - .gov?
Check Whois records
Last updated
Pages linking to:
Archives and caches; history & discussion
Source code
Monday, 28 March 2011

46. Monday, 28 March 2011

47. Do something:
Choose a big event.
How do you perform a
useful role? What about
other events?
Monday, 28 March 2011

48. If you remember
NOTHING
ELSE...
Monday, 28 March 2011

49. 3 things:
Make product from
process
Work in networks
Plug in, but seek out
Monday, 28 March 2011

50. Thank you.
Twitter.com/paulbradshaw
Linkedin.com/in/onlinejournalist
Slideshare.net/onlinejournalist
All links at Delicious.com/paulb/Denmark11
Monday, 28 March 2011