Lesson 3 in the Online Journalism module on Birmingham City University's journalism degree

1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Writing/producing for the web: BASIC principles

2. BASIC principles

3. Brevity

4. People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auC

5. less than 28% of words Jakob Nielsen: http://bit.ly/ZYni

6. One. idea. per. par. Jakob Nielsen: http://bit.ly/ZYni

7. Adaptability

8. The journalist The information

9. What does the story suit?

10. What might the user want to do with the information?

12. Scannability

13. Users are task-oriented

14. Headlines need to be literal

15. Get to the point quick

16. SEO

17. Subheadings

18. Bullet lists

19. Blockquotes

20. Interactivity

21. Link

22. Link

23. Link

24. Think

25. Think blog

26. Think blog Q&A

27. Think wiki blog Q&A

28. Think wiki blog Q&A live chat

29. Think wiki blog Q&A live chat webcast

30. Think wiki blog Q&A live chat webcast quiz

31. Think wiki blog Q&A live chat webcast quiz image map

32. Think wiki blog Q&A live chat webcast quiz image map poll

33. Think wiki blog Q&A live chat webcast quiz image map gallery poll

34. Think wiki blog Q&A live chat webcast quiz image map gallery poll user video

35. Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video

36. Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video database mashup

37. Community & Conversation

38. They are not the audience

39. Users as co-creators of news

40. Distributed acts of journalism

41. Engage: invite and respond

42. Create social value off your site

43. Journalism acts of distribution

44. The story is bigger than the site

45. Leave your site

46. Conversation = Distribution

49. [email_address]