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The Future of Search/Local ANNE KENNEDY International Search Strategist FOUNDER & PARTNER | BEYOND INK DIRECTOR OF MARKETING | JOBLR.NET Online Marketing Summit Portland 2010
Local Search Now and Forward ,[object Object],[object Object],[object Object]
1 Local Search Results
Google SERP Today -- Local 10-pack pushed most results below the fold -- A B C D The Fold
Local SERP Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.google.com/local/add
http://listings.local.yahoo.com/ Free $9.95/month
http://www.bing.com/local/
Local Search Tips and Tweaks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Complete Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2 Mobile
Mobile and Local ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimizing for Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 Spatial Search: Apps for Maps
Data with its rightful placement ,[object Object]
Bing Street View
ANNE KENNEDY International Search Strategist FOUNDER & PARTNER | BEYOND INK DIRECTOR OF MARKETING | JOBLR.NET Thank you. USA - Portland Maine & Portland Oregon International Partners – Nordic eMarketing |Rejkjavik, London, Prague, Beijing anne@beyondink.com | Global: +1 207 671 6131 Twitter - http://www.twitter.com/AnneKennedy

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