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Presented by: Anne Holland, Publisher WhichTestWon.com  Top 11 A/B Testing Case Studies: Inspirational Real-life Examples & Data
Most sites are designed by using : Owner’s “gut” Pre-formatted templates Copying competitors ‘ Best Practices’  Not testing. ©2009, WhichTestWon.com a division of Anne Holland Ventures Inc.  All rights reserved.  Want to lift conversions?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],First, test pages where the money is…. ©2010, Anne Holland Ventures Inc.  All rights reserved.
-> Test Your Buttons ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc.  All rights reserved.
[object Object],[object Object],Tip: The Fold ©2010, Anne Holland Ventures Inc.  All rights reserved.
Another Button Example ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc.  All rights reserved.
-> Headlines ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc.  All rights reserved.
-> Click language ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],©2009, WhichTestWon.com a division of Anne Holland Ventures Inc.  All rights reserved.
Another Example: ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc.  All rights reserved.
-> Video (Auto Sound & Play) ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],[object Object],©2009, WhichTestWon.com a division of Anne Holland Ventures Inc.  All rights reserved.
-> Another Example: Sound vs Mute ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc.  All rights reserved.
-> Images ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc.  All rights reserved.
-> Image Size ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc.  All rights reserved.
-> No Image vs Image ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc.  All rights reserved.
-> One Last Case Study  ©2010, Anne Holland Ventures Inc.  All rights reserved.
Results ,[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc.  All rights reserved.
[object Object],Tip:  ©2010, Anne Holland Ventures Inc.  All rights reserved.
Thank you! ©2010, Anne Holland Ventures Inc.  All rights reserved.  Anne Holland, Publisher  [email_address] Our Free Weekly-> >>  WhichTestWon.com

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