Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data 73% of marketers don't test landing pages, lead gen forms, or ecommerce pages. You can improve your campaign conversion results by 20% or more fairly easily with a few simple tests. WhichTestWon publisher Anne Holland will reveal her current favorite testing case studies, including creative samples and results data. You'll get practical ideas you can implement immediately when you go back to your office. * Anne Holland, Publisher, WhichTestWon & Founder, MarketingSherpa