Yahoo recently purchased Tumblr for $1.1 billion, which could impact users' online reputations. Tumblr is popular among younger users and has been effective for reputation management by publishing engaging content to push negative search results lower in search rankings. However, large corporate purchases sometimes lead to unwanted changes, as seen when Yahoo acquired Flickr. Yahoo may monetize or restrict Tumblr over time, causing users and search traffic to decline and reducing its reputation management benefits. While changes are uncertain, the acquisition could unintentionally impact some users' online reputations.

1. Tumblr Bought by Yahoo:
What Does This Mean to You—and
Your Online Reputation?
Recover Reputation
Steven W. Giovinco

2. Yahoo Buys Tumblr:
Impacts Online Reputation?
 Yahoo just bought Tumblr for $1.1 billion.
 Why does this matter?
 Could it impact your online reputation?

3. Yahoo Buys Tumblr:
Impacts Online Reputation?
 Well, a little background first.

4. About Yahoo
 Yahoo has been struggling to define itself
and redefine its mission.

5. About Tumblr
 Tumblr is a visually oriented site with 100
million members.
 Is especially popular in the 18 to 24 age
group.
 More trendy and less restrictive than a
behemoth such as Facebook.

6. Tumblr Helps Online Reputation
Management
 Besides being fun and easy, Tumblr is really
helpful in building, repairing and managing
your online reputation.
 Why?
 Because it is ranked highly by search
engines such as Google.

7. Example How Tumblr Helps Online
Reputation Management
 For example:
– Let’s say a disgruntled ex-employee defames you
by creating harmful posts.
– A site such as Tumblr can be extremely helpful in
combating the negative item.
– Publishing good, interesting and fresh content
moves the bad blog post off the first page of
Google.

8. What Does This Mean to Me?
 Back to the original question: what does this
mean to me?

9. Changes at Tumblr?
 If you are already a Tumblr user, there could
be changes.
 With every a merger or corporate purchase,
changes are a possibility.
 Yahoo’s case, past history might be a
predictor of what’s to come.

10. Changes at Tumblr?
 Flickr, the photo sharing site, was bought by
Yahoo in 2005.
 It was considered revolutionarily at the time.
 Flickr seems to be lost in Yahoo.
 It’s facing other competitors that are easier to
use or are geared towards mobile devices.

11. Tumblr and Online Reputation
Management
 If you are using Tumblr as a way to help build
your online reputation or repair it, this merger
could also impact you.
 Maybe not now but down the road.

12. Tumblr and Online Reputation
Management
 For example, Yahoo could:
– Monetize Tumblr
– Tweak its success
– Restrict its current adult content
– Make other changes

13. Tumblr Could Loose Members
 Current loyal followers could bolt for another
platform.

14. Tumblr Could Loose Members
 This could diminish Tumblr’s search ranking
on Google.
 In turn result in impacting your reputation too.

15. How Tumblr Could Impact Your Online
Reputation
 For example:
– The Tumblr post that was sitting on the first page
of a Google search result for your name, now
could show up on the second or third page.
– This moves the negative post to move back to the
first page.
– Becoming more visible means impacting your
online reputation.

16. How Tumblr Could Impact Your Online
Reputation
 Naturally, it’s too early to tell what impact the
Yahoo purchase will have for Tumblr.
 There could be unintentional implications to
your online reputation as a result.

17. About Recover Reputation
 Boutique online reputation firm,
focused on professionals
 20+ years IT, writing experience
 Personal, hands-on approach
Steven W. Giovinco
Owner
Recover Reputation

18. Recover Reputation
 Questions for Steven W. Giovinco?
 Connect!
 Call 347-421-7598
 Email steve@recoverreputation.com