Zingger behavior

1. Zing Me Profile

2. AGENDA
 Introduction
 Demographic
 Behavior of Zing Me users
 What content Zing Me users are interested in sharing?

3. AGENDA
 Introduction
 Demographic
 Behavior of Zing Me users
 What content Zing Me users are interested in sharing?

4. ABOUT ZING ME
Site Information:
URL: me.zing.vn
Starting Date: August 2009
8.2 M Monthly Active Users
Zing Me, established by VNG Corporation, is considered the most social
networking site in Viet Nam.

5. AGENDA
 Introduction
 Demographic
 Behavior of Zing Me users
 What content Zing Me users are interested in sharing?

6. DEMOGRAPHIC
Zing Me Users
62% .
BASIC
INFORMATION
%
38 39% Gender
Age
24%
14%
12% 11%
13-15 16-17 18-24 25-34 35+

7. DEMOGRAPHIC
Zing Me Users
Pupils Nhân viên văn phòng
Chuyên viên (luật sư, kỹ sư…)
50%
Công nhân
JOB 33% Buôn bán
Students Nhân viên bán hàng/ bán thuốc
Chủ kinh doanh (kinh doanh lớn)
33% Trưởng phòng/ Phó phòng
17%
Tổng giám đốc/ Giám đốc
11%
9% 9%
White Collars 6% 4% 4%
2%

8. DEMOGRAPHIC
Zing Me Users
%
.
Geographic
39.1
Cities
Regions
% %
13 16.9 %
16.2
%
11.4 11.3 %
%
3.5
3.6 %
0.5
% 1.5 %
HCM HN ĐN South North South North South Western North
City City City East East Central Central West Highland West

9. DEMOGRAPHIC
Zing Me Users
. Education
.
%
46 High School
Traning School
33% Colleges
University
Postgraduate
Others
11%
5% 5%
1.5 %

10. AGENDA
 Introduction
 Demographic
 Behavior of Zing Me Users
 What content Zing Me users are interested in sharing?

11. DAILY ACTIVITIES
Total daily activities of Zing Me Users
ZING ME USERS IS
DYNAMIC
750,000 Upload pictures
Zing Me Users often share
content, especially sharing
pictures.
105,000 Update status
. There are more
24,000 Share Link
750.000 pictures
uploaded to Zing
Me everyday.
15,000 Write Blog

12. OTHER POPULAR ACTIVITIES
Percentage of Users often participate in other activities
Using entertainment
applications 75% Chat
75%
Hàng ngày
Comments
67% 65%
Social games
57%
Find & Make Friends

13. AGENDA
 Introduction
 Demographic
 Behavior of Zing Me Users
 What content Zing Me users are interested in sharing?

14. CONTENT ON ZING ME
What content Zing Me users are interested in sharing?
Society
1. About their friends, family
2. About society, community
3. Culture, entertainment
52%
4. About products, goods
5. About Studying
Personal content
34%
Other Content
14%

15. CONTENT ON ZING ME
“Social content” which Zing Me users often share
11.0%
9.8%
5.0%
4.6%
4.2%
3.5%
3.0%
2.2%
1.1% 1.0% 1.0%
0.8% 0.8% 0.8%
0.5% 0.3% 0.3%
Tình Game Mạng Học Bạn, Âm Ngày Truyện Hoạt Quảng Ăn Thể Tin Văn Công Di Phim
yêu xã tập Gia nhạc lễ cười Động cáo uống, thao tức, học, việc động ảnh
hội đình bên làm Xã Sách
ngoài đẹp hội truyện

16. CONTENT ON ZING ME
“Personal Content” which Zing Me Users often share
About theirselves
Mood,
Feelings 9.3%
13.2%
Total = 34%
Saying
6.1% hello, greeting
someone they
5.3%
know
Philosophies, maxims

17. Thankyou!