This document summarizes how technology is shaping our world in 3-4 sentences. New media like the internet has made content production and distribution affordable for everyone, empowering individuals and democratizing media. Creativity and entrepreneurship are easier to monetize as the world becomes the marketplace. Emerging technologies like the "internet of things" and 3D printing allow for personalized solutions and turn every garage into a potential factory in a distributed economy.

1. How technology is
shaping our world?
a trend report
(June 2010)
by
Oriol pascual

2. Contents
1. Media on the digital
age
2. Creativity =
entrepreneurship
3. The internet of
things
4. Atoms are the new
bits

3. 1
Media on
the digital age

6. Traditional media
• Unidirectional; Monologue
• Costly to produce & distribute
• Narrow content options - top hits only

7. Why?

8. Constrained by
physics

9. Traditional media
constrains
CONSTRAIN MEDIA
Bookshelf space Newspaper, book, magazines
CD, vinyl, tape
Time (24h/day) Television
Radio

12. New Media
• Bi Multidirectional; Conversation
• Affordable to produce & distribute
• It’s everywhere: home, work, mobile, ipod,
media center
• It’s about niche content

13. The Long Tail of
content

15. Cell phone = TV station

16. Impact of new media
• Empowerment of
the individual
• Democratization
• Always online
• Digitalization =
Free production &
distribution

17. 2
Creativity =
entrepreneurship

24. Impact of creativity &
entrepreneurship
• Everyone is a
creative
• Today, it is easier to
monetize creativity
• The world is the
marketplace

25. 3
The internet of
things

31. Impact of
internet of things
• Objects join the net
• Easier to monitor
behavior patterns
• Personalized
solutions

32. 4
Atoms are
the new bits

40. Impact of
atoms are the new bits
• Free design tools
competing with
high-end ones
• Original designs are
freely distributed,
modified, &
reproduced
• Every garage is a
potential factory

41. Summarizing

42. How technology is
shaping our world?

43. How is technology
shaping our world?
• Empowering
individuals to
create & monetize
• It is all about niche
markets & content
• Distributed
economy rules!

44. oriolpascual.com