A video explaining pay per click advertising and why it's such an effective way to market your products.

1. WHY PAY PER CLICK ADVERTISING is so EFFECTIVE

2. Google’s Dominance Licensing & Other Revenue Advertising

3. Why SEM is Important

4. Targeted & Motivated Customers I Want to Buy Running Shoes!!! Your Ad

6. Where do I Want my AD to Show? Here’s the #1 Spot! Come and Get It… What Should my Max CPC be?

7. Google’s Brilliance I Want the #1 Spot! No, It’s Mine!

8. Keywords with High Cost Per Click

10. Traffic  Sales

12. Good Description of Service

13. Customer Reviews

14. 800 Number

16. Ad Copy Strategies Keyword Relevance: Nike Running Shoes vs. Running Shoes More Clicks, Higher Conversions Less Clicks, Lower Conversions

17. Ad Copy Strategies Keywords & Ads Continuity: Mens Running Shoes  Higher CTR & Lower Cost/Conversion

18. To Summarize

19. Ad Copy Strategies Writing Effective Ads: Include Search Term in Headline Capitalize Strategically (Camel Case) Call to Action & Emphasize Benefits Focused Ad Relevant to Landing Page

22. Importance of Tracking The Best & Most Profitable Campaign

23. Importance of Tracking

24. To Summarize

25. Adwords Reports

26. Keywords - Broad vs. Phrase vs. Exact

27. Keyword – Exact Match

28. Keyword – Phrase Match

29. Keyword – Broad Match

30. Keywords - Broad vs. Phrase vs. Exact

31. Keyword – Negative Match

32. Keyword – Negative Match Keyword Negative Keyword Adidas Reebok Converse Puma New Balance Nike Running Shoes

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