Selling Your Inventory To Direct Advertisers, Ad Networks And Ad Exchanges

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So you're a website and you want to make money from online advertising... but where can you go to find advertising to display?

Economía y finanzas Empresariales

Selling inventory to multiple advertisers Direct advertisers, ad networks and ad exchanges

Publishers can sell advertising space to different types of organisation ,[object Object],Ad networks Ad exchanges Direct advertisers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct advertisers are attractive buyers for publishers’ inventory, where publishers can find them Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disadvantages

Ad networks give publishers access to a large numbers of advertisers Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disadvantages

Ad exchanges offer publishers an exciting alternative route to sell inventory Benefits ,[object Object],[object Object],[object Object],[object Object],Disadvantages

Thank You! Join in the discussion, ask questions and suggest new topics. http://www.openx.org/online-advertising-explained

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