Plasma has started to show its power as a development framework with the Plasma Netbook workspace shell. Not only a desktop shell effort, Plasma Netbook was the start to bring KDE to the next level, making it a real competitor to other solutions for netbook devices. At least due to the success of the Plasma Netbook idea to create software suited for a mobile device, we started thinking about what a KDE phone look like. Instead of "putting your desktop" inside a different device, we are now thinking about how it would be possible for us to have a KDE-based mobile phone in the future. Dividing and konquering, Plasma Mobile aims at creating a new experience for mobile phones, showing how KDE technology can enrich the user experience and bring more integration between the machines that are around the user, while simultaneously removing the focus from them and giving it to the user and his tasks.