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THE FUTURE OF CLOUD
IS OPEN

John Engates             June 12, 2012
CTO, Rackspace Hosting




                                         1
Topics

-   Importance of open, multi-vendor, interoperable
    solutions to accelerate the technology shift.

-   Benefits to vendors and consumers

-   How Rackspace has benefited from adopting and
    leading open solutions in the industry



                                                      2
3
SOCIAL
VIDEO, PHOTO, RICH MEDIA
OPEN SOURCE
BIG DATA
Mobility
BYOD




       12
70’s – 80’s     90’s-2000’s         2010-beyond
Mainframe Era   Client-Server Era   Cloud Era
Yet 85% of computing is still

       RISK!done
  In private datacenters…

 What’s holding us back?
Public Cloud




               Private Cloud
BUT IT’Sit goes much deeper…
  But GOES DEEPER THAN THAT…
                      APIs


          Cloud
      Resources
“…it’s the semantics of the resources in the cloud that matter,
not the syntax of the API.”
             - Thorsten von Eicken, Rightscale
Public Cloud




               Private Cloud
Public Cloud




               Private Cloud
WHY OPEN?
            Innovation
             Choice
            Lower Cost
THE POWER OF ECOSYSTEMS
A PATTERN OF ECOSYSTEM DRIVEN MARKETS

    VISIONARY         MASS CONSUMABLE   OPEN
What is OpenStack?
OpenStack Capabilities                                                                                             Related OpenStack Project Code Name


Virtual Machines:         provision & manage large pools of on-demand computing resources                                        Nova


Virtual Block Storage Devices: Volumes on commodity storage gear, and drivers for more advanced systems like                     Nova
NetApp, Solidfire, and Nexenta


Object Storage: petabytes of reliable storage on standard gear                                                                   Swift


Virtual Networks:        VLAN or Flat Network, automation coming with Quantum project (Folsom Release fall 2012)              Quantum


Web Dashboard:          self-service, role-based web interface                                                                 Horizon


Middleware:       multi-tenant Identity Management that ties to existing stores (e.g. LDAP) and Image Service            Keystone, Glance
Users all over the world are deploying OpenStack
COLLABORATING WITH FACEBOOK - OPEN COMPUTE
Open Compute Too!
WE’RE BETTING OUR BUSINESS ON OPENSTACK




                            +

                              RACKSPACE - FANATICAL SUPPORT
JOIN US!




           http://openstack.org
Thank You




            31

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Future of Cloud is Open John Engates Rackspace

  • 1. THE FUTURE OF CLOUD IS OPEN John Engates June 12, 2012 CTO, Rackspace Hosting 1
  • 2. Topics - Importance of open, multi-vendor, interoperable solutions to accelerate the technology shift. - Benefits to vendors and consumers - How Rackspace has benefited from adopting and leading open solutions in the industry 2
  • 3. 3
  • 8.
  • 9.
  • 10.
  • 12. BYOD 12
  • 13.
  • 14. 70’s – 80’s 90’s-2000’s 2010-beyond Mainframe Era Client-Server Era Cloud Era
  • 15. Yet 85% of computing is still RISK!done In private datacenters… What’s holding us back?
  • 16. Public Cloud Private Cloud
  • 17. BUT IT’Sit goes much deeper… But GOES DEEPER THAN THAT… APIs Cloud Resources “…it’s the semantics of the resources in the cloud that matter, not the syntax of the API.” - Thorsten von Eicken, Rightscale
  • 18.
  • 19.
  • 20. Public Cloud Private Cloud
  • 21. Public Cloud Private Cloud
  • 22. WHY OPEN? Innovation Choice Lower Cost
  • 23. THE POWER OF ECOSYSTEMS
  • 24. A PATTERN OF ECOSYSTEM DRIVEN MARKETS VISIONARY MASS CONSUMABLE OPEN
  • 26. OpenStack Capabilities Related OpenStack Project Code Name Virtual Machines: provision & manage large pools of on-demand computing resources Nova Virtual Block Storage Devices: Volumes on commodity storage gear, and drivers for more advanced systems like Nova NetApp, Solidfire, and Nexenta Object Storage: petabytes of reliable storage on standard gear Swift Virtual Networks: VLAN or Flat Network, automation coming with Quantum project (Folsom Release fall 2012) Quantum Web Dashboard: self-service, role-based web interface Horizon Middleware: multi-tenant Identity Management that ties to existing stores (e.g. LDAP) and Image Service Keystone, Glance
  • 27. Users all over the world are deploying OpenStack
  • 28. COLLABORATING WITH FACEBOOK - OPEN COMPUTE Open Compute Too!
  • 29. WE’RE BETTING OUR BUSINESS ON OPENSTACK + RACKSPACE - FANATICAL SUPPORT
  • 30. JOIN US! http://openstack.org
  • 31. Thank You 31