Life 2.0 at the ENoLL workshop at Future Internet Week in Aalborg (Denmark). Intervention by Dr. Rasmus Hjorth Nielsen

1. ! ! !
Geographical positioning services to support independent living and
social interaction of elderly people
!
Dr. Rasmus Hjorth Nielsen
Technical Manager
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

2. Facts
! ! !
Duration:
• Partners November 2010
– October 2013
Total budget:
3.9 M€
EC Contribution:
2.0 M€
Contract number:
CIP-ICT-PSP-270965
Website:
http://www.life2project.eu/
Project Coordinator:
Dr. Neeli Rashmi Prasad
Center for TeleInFrastruktur,
Aalborg University, Denmark
<np@es.aau.dk>
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

3. Facts
! ! !
• Aims at helping elderly in their
daily life through user-friendly • 12 partners from five
technologies and by European countries
strengthening the interaction
between the elderly, their
friends and family
• Co-funded from the European
Commission though the CIP-
ICT-PSP program
• http://www.life2project.eu/
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

4. The Aging World
! ! !
• There
are
approx.
600
million
60+
ci4zens
worldwide,
and
the
number
is
expected
to
double
by
2025
– The
consequences
include
the
challenges
of
chronic
illness,
disability,
and
long-­‐term
care
– Long-­‐term
care
includes
health
care
and
social
services,
which
involves
the
assistance
in
ac4vi4es
daily
living
of
people,
advance
technologies,
and
home
modifica4ons
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

5. Statistical Motivation
! ! !
Life expectancy at birth [year] Population age 65+ [%]
79
17
78
16
77 15
76 14
75 13
74 12
73 11
72 10
1960 1970 1980 1990 2000 2010 1960 1970 1980 1990 2000 2010
Health expenditure of total GDP [%] Health expenditure per capita [$]
9.8 6000
9.7 5500
9.6 5000
9.5 4500
9.4 4000
9.3 3500
2003 2004 2005 2006 2007 2003 2004 2005 2006 2007
FI-Week: ENoLL + SMARTiP Workshop
Source: The World Bank - http://data.worldbank.org/
Aalborg, Denmark, May 9, 2012

6. Trends
! ! !
• Remote treatment and care of elderly or ill
persons
• Moving from treatment to prevention
– Treatment is independent of many demographic
factors
– Prevention is not!
• “Death by postcode”
• Help to self-help
– Platforms for rendezvous services to enable people-
to-people care
• Moving beyond the traditional Public-Private Partnerships -
when convenient, most people are helpful!
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

7. What we do…
! ! !
• LIFE 2.0…
– shares ‘best practice’ knowledge gained from earlier
trials
– compares users’ experiences across the different
regions
– provides economically sustainable model for the
assistance of elderly people and for their physical
and psychological independence
– impacts at national and European level demand-
driven pilot sites and involvement of public
authorities
– proposes different level of services, from basic
tracking services, to services based on social
interaction and to new value added services in a full
scalable platform
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

8. Objectives
! ! !
• Increased use of ICT among elderly people
• Increased use of social networking applications
• A better quality of life for elderly people and their
relatives
• New opportunities for elderly people to circulate
their own knowledge
• Personalising home assistance to independent
seniors
• New business opportunities also for private
companies and service providers
• Local ecosystems that accelerate social innovation
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

9. Who is it for?
! ! !
• Elderly citizens and their social sphere
– LIFE 2.0 is not just a virtual community; it is the
support to seniors independent life and to their
social life in their neighborhood.
– LIFE 2.0 is a platform of services to allow elderly
to come in contact with the people living in their
area or with the people they care about.
– It is a way to keep elderly active, support each
other and feel they are important.
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

10. Who is it for?
! ! !
• Social Care Providers and Associations for
Elderly
– LIFE 2.0 will offer the opportunity to link to
existing online services, this creating a seamless
link between senior people using the Life 2.0
platform and service providers that can propose
relevant services for them.
– Local administrators will be able to use LIFE 2.0
to increase social cohesion in the local area, to
ensure that senior people have an active, healthy
and independent life.
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

11. Who is it for?
! ! !
• Local Businesses
– LIFE 2.0 is a platform for social communication
between senior people, but it is also an
opportunity for small busi-ness to be more visible
to seniors living in their local area and to offer
them their services.
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

12. Enhanced Neighborhood
! ! !
• Living actively and enjoying life
• Bridging distances
• Preventing loneliness and isolation
• Enhanced neighborhood
– Increasing the quality and quantity of information
about what happens in the neighborhood
(example - teaching how to cook, suggesting a
good restaurant)
– Increasing motivations for elderly to access
online services
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

13. Ethnographical Studies
! ! !
• Ethnographical studies have been carried out
in the four pilot locations
– Aalborg, Denmark
– Barcelona, Spain
– Joensuun, Finland
– Milan, Italy
• The studies have revealed large cultural
differences
– In the use of ICT
– In the need for ICT
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

14. Users and Use Cases
! ! !
• Target groups
– Elderly people living independently
– Relatives of elderly people
– Assistants and service providers
• Based on the studies a number of use cases
have been deducted along with a list of
requirements
• A number of initial services has been chosen
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

15. Use Cases
! ! !
Event planning
and management
Social travel
pooling
Market place
Long-distance
nature spotting
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

16. The Influence of Life 2.0…
! ! !
AAPL Stock Life 2.0 announces
short delays
Life 2.0 announces its
first services
1st Life 2.0 review
Life 2.0 is funded
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

17. Services
! ! !
• Three main activity areas will be implemented during
the project lifetime:
– Mutual Help application will map all the other seniors that
have something to offer - a help with garden, small repair,
cooking, piano lessons or whatever they may need.
– Local events and Activities application will inform what is
happening in the neighborhood. Elderly will be able to
propose joint events and activities for culture, sport,
physical activities, entertainment, etc. — to reduce their
social isolation, keep them healthy and active .
– Market Place application will be local on-line market—to
allow for on-line shopping of daily food, ordering ready
meals, promote local restaurants with special offers,
supermarkets.
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

18. Services
! ! !
• Mutual help (in piloting phase)
• Event organization
• Market place
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

19. Mutual Help
! ! !
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

20. Pilot Activities
! ! !
• The LIFE 2.0 pilot has strong user centric focus
and offers a wide range of individual activities
that will allow for customized e-Inclusion for the
elderly people in their daily life.
• To prove wide applicability in Europe, the pilot will
be evaluated with target end-user groups —
elderly, relatives, friends, social caregivers,
associations of elderly, addressing thus the
diverse requirements of these groups.
• The pilot services will be tested in real-life
conditions in 4 European countries (Denmark,
Finland, Spain, Italy) with 80 elderly, for a period
of 12 months.
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

21. Evaluation
! ! !
• Demo rooms are available throughout the
pilot locations
• Elderly people are actively involved in
improving the user interface
• The first service is open for user registrations
• More services will follow with a release cycle
of six months
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

22. Challenges
! ! !
• Privacy
– Elderly people are sensitive about
giving out their personal
information
– Coordinates are okay, but no
address
• Usability
– Fonts, buttons, service flow
• Business model
– How to attract service providers?
• Without selling out!
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

23. Evaluation
! ! !
• Technical evaluation
– Functionality
– Usability and ease of use
• Well-being
• Quality of life
• Happiness
• Business
• Will users pay?
• What will the currency be?
• Platform open for innovation
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

24. Summary
! ! !
• Geographical positioning services to support
independent living and social interaction of
elderly people
• Detailed ethnographic studies have been
conducted in all pilot locations
• Use cases and requirements have been
deducted for the piloting
• System specifications are completed for the
initial set of services
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012

25. ! ! !
!
Thank you
FI-Week: ENoLL + SMARTiP Workshop
Aalborg, Denmark, May 9, 2012