1. Egnyte eBook Styleguide
Color Palette
Keeping in line with the web site and existing Corp ID, this is still lively without
being too much. Exception: when representing other companies in comparison
Logo
The logo should not be placed over any bitmapped image and
preferably it is used with a white background
Icons
These can be built as needed keeping in line with the color palette and
solid shapes, less use of heavy gradients than in the past
Arrows and lines
Dashed lines and whimsical arrows can be used in graphics. Exception is the
solid rule separating graphics and text in the InDesign file
Comparison Chart and Compare Graphics
Use icons that represent the company of what is being compared
Example: Orange fire for Egnyte, blue for box

2. TITLE PAGE EGNYTE
Title page
A Subtitle or Description
Each eBook should have an original title graphic or photograph
00 Page numbers
They should be on every page except the title page
Bullet Lists
Keeping within the same feel of comparison
charts these bullets can be used throughout with either in design standard bullets or
sometimes a bit of color for pages with less text
Buttons
FREE TRIAL Typically there is only one button per white paper or eBook, this should
be to a landing page or similar
Title Helvetica Bold 48pt
Typography A subtitle, Helvetica regular 24pt
Left side info in 16pt helvetica
Body copy in 14pt helvetica
Egnyte eBook Styleguide - December 2012 | Designed by Open Marketing