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initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 1
„Odoo 2030 - How to succeed in markets
…. where SAP failed“
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 2
Agenda
Who we are
Where we draw our experience from
Explaining the storyboard
Technology prediction and the hype cycle
What SAP historically got and what it got wrong
How can OpenERP / Odoo do it better ?
… how bright will the future be ?
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 3
Who we are
young entrepreneurial company
headquartered in Rosengarten near Hamburg, Germany
engineering subsidiary in Magdeburg, Germany
dedicated to Open Source Software
passionate for outstanding customer value
strong research focus
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 4
Where we draw experience from
Dealing with the IT since more than 17 years
Open Source dedication since early 2000
Saw many technologies rising and falling
Participated SAP implementation projects
Research on IT adoption of SME since 2007 at Otto-von-Guericke
University
Strong SME customer base
Did consulting on at least 30 projects
Leason learned: SME are different from enterprises AND from each
other
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 5
Technology prediction ...
… and the hype cycle
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 6
2005
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
SOA
predictive
analytics
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 8
2007
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years3D printing
SOA
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 9
2008
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
Cloud computing
SOA
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 10
2009
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
Cloud computing
3D printing
SOA
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 11
2010
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
Cloud computing
predictive analytics
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 12
2011
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years3D printing
Cloud computing
predictive analytics
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 13
2012
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
Cloud computing
predictive analytics
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 14
2013
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
Consumer 3D printing
Cloud computing Enterprise 3D printing
predictive analytics
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 15
Hype Cycle History
Emerging Technology 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
3D printing - - PK
5-10
FT
5-10
FT
5-10
FT
5-10
PK
5-10
PK
5-10
-
Enterprise 3D printing - - - - - - - - SL
2-5
Consumer 3D printing - - - - - - - - PK
5-10
Linux on Desktops for Mainstream Business Users PK 2-5 PK 2-5 TR 2-5 - - - - - - - -
Web 2.0 - TR <2 TR <2 TR <2 TR <2 - - - -
„Big Data“ and Extreme Information Processing
and Management
- - - - - - FT 2-5 PK 2-5 PK
5-10
Cloud computing FT 2-5 PK 2-5 PK 2-5 PK 2-5 TR 2-5 TR
2-5
Service-oriented architecture (SOA) TR 2-5 - TR 2-5 SL 2-5 SL 2-5 - - - -
Predictive analytics FT 10+ - - - - SL <2 SL <2 MT <2 MT
<2
Web Services- Enabled Business Models PK 2-5 PK
5-10
TR
5-10
TR
5-10
- - - - - - - -
Tablet PC PK 2-5 TR 2-5 TR 2-5 TR 2-5 - SL 2-5 SL 2-5 - - - -
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 16
What does it mean with regard to
Odoo 2030 ?
A glance into the cristall ball
Promising technologies are
3D printing
Predictive analytics / Big Data
Cloud computing
API
Postgre
SQL
Mongo
DB
HadoopOData
Data Abstraction Layer
Business Logic
Presentation Layer
Business Analytics
Sec./Acc./Main.API
Postgre
SQL
Mongo
DB
HadoopOData
Data Abstraction Layer
Business Logic
Presentation Layer
Business Analytics
Sec./Acc./Main.
Inter Company /
Scenario Integration
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 17
What SAP got ...
… and what it got wrongly
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 18
The paradigmatic change
Achievements
Plattner and his fellows changed the paradigm of
business computing
SAP made business computing accessible,
integrated and realtime
Strategic failure
SAP lost track towards architectural change
SAP did not listen to customers
SAP became overconfident
SAP adopted a technology aquisition rather than
innovation style
Business impact
SAP turned into a marketing driven company
SAP largely failed / ignored to address the
downstream market
SAP is behind its own expectations in that segment
Picture source: http://www.sapdesignguild.org/
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 19
Database
Business Logic
SAP and the midsize market
Technology
Aquired TopManage in 2002
Turned it into Business One
Microsoft stack / Now HANA cloud offering
Invested 3 billion Euro into the development of Business by
Design
Strategy
Quaterly revenue targets with channel partners
Complex support models
Addressed the cloud with an entirely new product
Business impact
Failed to leverage the cloud computing paradigm
Business One doesn't integrate e-commerce
Business One isn't web-based
Business One has only 88,000 SME customers globally
Business by Design has been discontinued as of 10/2013
Presentation
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 20
How can OpenERP / Odoo ...
… do better ?
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 21
Creating strategic stability
Stability is important
Service and support
Brand management
Community management
Technology development
Open Source is a differentiator
It (avoids) lock-in
It can convincing with superior quality
Development can be faster
Larger community / user base
Is more flexible
OpenERP / Odoo installation footprint
Customers without ESC Customers with ESC
Grow this
Odoo cloud offerings
by Odoo S.A.
Partner cloud
offerings
On premise
offerings
Transform
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 22
Do's and don'ts
Do's
Open discussion culture
Instantiate cutting edge development
standards
Clarify service level agreements for ESC
Grow the community by mutual respect
with partners
Differentiate partners by quality +
revenue
Becoming the midsize standard
Integrate / leverage technology trends
Don'ts
Become overconfident
Change brand name
Change partner strategy
Letting your contributors wait
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 23
How bright ...
… will the future be ?
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 24
By 2030 ...
Still more than 99 % of the
companies will be SME
Almost 100% of them have to
automate their business
processes
The leading technology will at
least cover 80% of the overall
market !
Those that drive their business
on actual data will lead their
markets
Odoo must be the platform to
visualize, combine and
transform all data of a midsize
company
The only thing that is (should be)
proprietary is data
Revenue comes from
competitive knowlegde,
experience and service
performance !
initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 25
Contact
initOS GmbH & Co. KG
An der Eisenbahn 1
D-21224 Rosengarten
Telefon: +49 4105 56156-0
Fax: +49 4105 56156-10
e-Mail: info@initos.com
initOS GmbH & Co. KG
Hegelstrasse 28
D-39104 Magdeburg
Telefon: +49 391 5385640-0
Fax: +49 391 5385640-1
e-Mail: info@initos.com

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Odoo 2030 - How to succeed in markets …. where SAP failed

  • 1. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 1 „Odoo 2030 - How to succeed in markets …. where SAP failed“
  • 2. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 2 Agenda Who we are Where we draw our experience from Explaining the storyboard Technology prediction and the hype cycle What SAP historically got and what it got wrong How can OpenERP / Odoo do it better ? … how bright will the future be ?
  • 3. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 3 Who we are young entrepreneurial company headquartered in Rosengarten near Hamburg, Germany engineering subsidiary in Magdeburg, Germany dedicated to Open Source Software passionate for outstanding customer value strong research focus
  • 4. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 4 Where we draw experience from Dealing with the IT since more than 17 years Open Source dedication since early 2000 Saw many technologies rising and falling Participated SAP implementation projects Research on IT adoption of SME since 2007 at Otto-von-Guericke University Strong SME customer base Did consulting on at least 30 projects Leason learned: SME are different from enterprises AND from each other
  • 5. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 5 Technology prediction ... … and the hype cycle
  • 6. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 6 2005 Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity less than 2 years 2 to 5 years 5 to 10 years more than 10 years SOA predictive analytics
  • 7. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 8 2007 Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity less than 2 years 2 to 5 years 5 to 10 years more than 10 years3D printing SOA
  • 8. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 9 2008 Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity less than 2 years 2 to 5 years 5 to 10 years more than 10 years 3D printing Cloud computing SOA
  • 9. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 10 2009 Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity less than 2 years 2 to 5 years 5 to 10 years more than 10 years Cloud computing 3D printing SOA
  • 10. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 11 2010 Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity less than 2 years 2 to 5 years 5 to 10 years more than 10 years 3D printing Cloud computing predictive analytics
  • 11. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 12 2011 Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity less than 2 years 2 to 5 years 5 to 10 years more than 10 years3D printing Cloud computing predictive analytics
  • 12. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 13 2012 Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity less than 2 years 2 to 5 years 5 to 10 years more than 10 years 3D printing Cloud computing predictive analytics
  • 13. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 14 2013 Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity less than 2 years 2 to 5 years 5 to 10 years more than 10 years Consumer 3D printing Cloud computing Enterprise 3D printing predictive analytics
  • 14. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 15 Hype Cycle History Emerging Technology 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 3D printing - - PK 5-10 FT 5-10 FT 5-10 FT 5-10 PK 5-10 PK 5-10 - Enterprise 3D printing - - - - - - - - SL 2-5 Consumer 3D printing - - - - - - - - PK 5-10 Linux on Desktops for Mainstream Business Users PK 2-5 PK 2-5 TR 2-5 - - - - - - - - Web 2.0 - TR <2 TR <2 TR <2 TR <2 - - - - „Big Data“ and Extreme Information Processing and Management - - - - - - FT 2-5 PK 2-5 PK 5-10 Cloud computing FT 2-5 PK 2-5 PK 2-5 PK 2-5 TR 2-5 TR 2-5 Service-oriented architecture (SOA) TR 2-5 - TR 2-5 SL 2-5 SL 2-5 - - - - Predictive analytics FT 10+ - - - - SL <2 SL <2 MT <2 MT <2 Web Services- Enabled Business Models PK 2-5 PK 5-10 TR 5-10 TR 5-10 - - - - - - - - Tablet PC PK 2-5 TR 2-5 TR 2-5 TR 2-5 - SL 2-5 SL 2-5 - - - -
  • 15. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 16 What does it mean with regard to Odoo 2030 ? A glance into the cristall ball Promising technologies are 3D printing Predictive analytics / Big Data Cloud computing API Postgre SQL Mongo DB HadoopOData Data Abstraction Layer Business Logic Presentation Layer Business Analytics Sec./Acc./Main.API Postgre SQL Mongo DB HadoopOData Data Abstraction Layer Business Logic Presentation Layer Business Analytics Sec./Acc./Main. Inter Company / Scenario Integration
  • 16. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 17 What SAP got ... … and what it got wrongly
  • 17. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 18 The paradigmatic change Achievements Plattner and his fellows changed the paradigm of business computing SAP made business computing accessible, integrated and realtime Strategic failure SAP lost track towards architectural change SAP did not listen to customers SAP became overconfident SAP adopted a technology aquisition rather than innovation style Business impact SAP turned into a marketing driven company SAP largely failed / ignored to address the downstream market SAP is behind its own expectations in that segment Picture source: http://www.sapdesignguild.org/
  • 18. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 19 Database Business Logic SAP and the midsize market Technology Aquired TopManage in 2002 Turned it into Business One Microsoft stack / Now HANA cloud offering Invested 3 billion Euro into the development of Business by Design Strategy Quaterly revenue targets with channel partners Complex support models Addressed the cloud with an entirely new product Business impact Failed to leverage the cloud computing paradigm Business One doesn't integrate e-commerce Business One isn't web-based Business One has only 88,000 SME customers globally Business by Design has been discontinued as of 10/2013 Presentation
  • 19. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 20 How can OpenERP / Odoo ... … do better ?
  • 20. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 21 Creating strategic stability Stability is important Service and support Brand management Community management Technology development Open Source is a differentiator It (avoids) lock-in It can convincing with superior quality Development can be faster Larger community / user base Is more flexible OpenERP / Odoo installation footprint Customers without ESC Customers with ESC Grow this Odoo cloud offerings by Odoo S.A. Partner cloud offerings On premise offerings Transform
  • 21. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 22 Do's and don'ts Do's Open discussion culture Instantiate cutting edge development standards Clarify service level agreements for ESC Grow the community by mutual respect with partners Differentiate partners by quality + revenue Becoming the midsize standard Integrate / leverage technology trends Don'ts Become overconfident Change brand name Change partner strategy Letting your contributors wait
  • 22. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 23 How bright ... … will the future be ?
  • 23. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 24 By 2030 ... Still more than 99 % of the companies will be SME Almost 100% of them have to automate their business processes The leading technology will at least cover 80% of the overall market ! Those that drive their business on actual data will lead their markets Odoo must be the platform to visualize, combine and transform all data of a midsize company The only thing that is (should be) proprietary is data Revenue comes from competitive knowlegde, experience and service performance !
  • 24. initOS GmbH&Co. KG SoftwareEngineering -Communication -Consulting An der Eisenbahn 1 DE-21224 Rosengarten Managingdirectors: Dipl.-Wirt.-Inf.FrederikKramer Dipl.-Ing. (FH)Torsten Francke Liablecompany: initOSVerwaltungsGmbH Amtsgericht:Tostedt, HRA 201840 USt-IdNr.: DE 275698169 Steuer-Nr.: 15/205/21402 CommerzbankHamburg Konto: 74 11 66 300 BLZ:200 400 00 IBAN: DE54 2004 0000 0741 1663 00 BIC: COBADEHHXXX Date: 04.06.14 Frederik Kramer Slide: 25 Contact initOS GmbH & Co. KG An der Eisenbahn 1 D-21224 Rosengarten Telefon: +49 4105 56156-0 Fax: +49 4105 56156-10 e-Mail: info@initos.com initOS GmbH & Co. KG Hegelstrasse 28 D-39104 Magdeburg Telefon: +49 391 5385640-0 Fax: +49 391 5385640-1 e-Mail: info@initos.com