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HostingCon 2011 - New Top Level Domains
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HostingCon 2011 - New Top Level Domains
1.
New Top Level
Domains: The impact and opportunity Adam Eisner Director, OpenSRSProduct Management
2.
3.
With Tucows
7+ years
4.
5.
11,000+ resellers worldwide
6.
Offices in
Canada, UK, Germany, Holland, USA
7.
8.
9.
Country Code
Top Level Domain (ccTLD): represent countries
10.
.CA, .US, .ME,
.CO, etc.
11.
12.
13.
Three
major categories:
14.
.BRAND TLDs: .OPENSRS,
.GOOGLE, .FACEBOOK
15.
GENERIC TLDs:
.SEARCH, .WEB, .BLOG, .HOST, .CLOUD
16.
17.
18.
April 2012:
Cards turned over
19.
November 2012:
Applications approved
20.
Live in
the root thereafter
21.
Additional round
possible at a later date
22.
23.
Get your
own for prestige and control
24.
25.
26.
Before the dot”
is an anonymous, less measureable experience
27.
28.
29.
What would
these extensions mean to the segments you currently market to?
30.
31.
Spotted in the
Wild
32.
Spotted in the
Wild
33.
34.
.GAY
35.
.BERLIN
36.
.NYC
37.
.MUSIC
38.
.BAYERN
39.
.GMBH
40.
.GAMES
41.
. HOMES
42.
.IRAN
43.
.KOREA
44.
.BAY
45.
.BIKE
46.
.LOVE
47.
.MADRID
48.
.MLS
49.
.MONEY
50.
. MUMBAI
51.
.PHONE
52.
.POKER
53.
.SPORT
54.
.PEACE
55.
.QUEBEC
56.
.FAM
57.
.ECO
58.
.CAR
59.
. BOARD* Nothing
has been approved just yet.
60.
61.
62.
Doesn’t have
any wacky rules
63.
Is specific
64.
Think .TV
or .ME
65.
66.
Partially refundable
67.
More if
there are contentions, auctions, clarifications
68.
Legal fees,
marketing fees, etc.
69.
70.
Details business model,
technology, etc.
71.
Consult Draft Applicant
Guidebook if interested
72.
Secure partners
73.
Running yourself =
bad idea
74.
Many requirements around
reliability, no-one wants a dead extension
75.
76.
What is your
registrar’s strategy?
77.
Brands won’t
sell to the public
78.
79.
Your own
TLD means your own prestigious namespace where anything is possible
80.