In this month's marketing meeting, we discussed plans for the Hong Kong Summit and a few upcoming industry events.

1. Open Marketing Meeting
May 15, 2013

2. 2
Hong Kong | November 5-8, 2013

3. 3
Disclaimer!!!
Some of this information is not yet official. Please
do not consider it official until it’s on the website!

4. 4
Asia World Expo
In-venue train system, ~25 minutes to downtown

5. 5
Asia World Expo
Halls 3 & 6, AsiaWorld-Summit/Hall2

6. 6

7. 7
Adjoining SkyCity Marriott
• Room block
• Breakout sessions & sponsor
meeting rooms

8. 8
Travel
• In general, visitors to Hong Kong must have a passport that is valid for at least
one month after stay. You do NOT need a Visa.
• Flights from SFO -> HKG average 1,000 – 1,400 USD

9. 9
Hotel options 140-300 USD, avg 200 USD

10. 10
Format
- Planning to support simultaneous translation English/Mandarin in the general
session
- Possible language-specific, half-day tracks in the breakout sessions (no
translation, organized by APAC user groups)
Tuesday Wednesday Thursday Friday
General Session
Expo Hall
Breakout Sessions/Workshops
Design Summit

11. 11
Registration
• Planning for 4000-5000 attendees
• 2000-2500 “Full Access passes” (Tuesday – Friday)
- Includes ATCs and speakers who will receive free registration codes
- Access to general session track
- Access to breakout tracks and Design Summit
- Receive the Summit giveaway
- Meals & snacks for four days
• 2000-2500 “General Session Only passes” (Tues & Weds Only)
- Access to general session track, runs all day Tuesday & Wednesday
- Access to Expo Hall
- Meals & snacks for two days

12. 12
Sponsors
• Posting prospectus by May 17
• Same process – posting executable contract via echosign with
sponsorships sold on first come, first serve basis – also determines
order to choose booth location and demo theater time
• Planning to post executable contract the week of June 17 (will
announce date/time once fixed)
• Sponsor tiers:
• Headline: 150K USD (4 available)
• Premier: 75K USD (8 available)
• Event: 20K USD (20 available)
• Startup: 7.5K USD (20 available)

13. 13
Industry & Regional Events
‣ OpenStack DACH (Berlin) 5/24, Israel (Tel-Aviv) 5/27 and CEE
(Budapest) 5/29 Days
‣ CeBIT Australia, May 28-30: Tristan/Aptira organizing OpenStack
booth with local volunteers
‣ Cloud Expo East, June 10-13: Looking for volunteers to staff
10x10 OpenStack booth! Organizing expo hall passport and
“OpenStack to the Core” signs
‣ HostingCon, June 17-19: Volunteers helping staff 10x10 booth
‣ Structure, June 19-20: OpenStack booth and workshop
‣ OSCON, July 22-26: Big plans to celebrate third anniversary, join
the OpenStack Pavilion and evening event 7/24
‣ LinuxCon Cloud Open, Sept 16-18: OpenStack keynote, sponsoring
booth
‣ Structure EU, Sept 18-19: Looking for enterprise user/customer
to speak!
Please contact kathyc@openstack.org with questions

14. 14
Additional Calls to Action
‣ Next OpenStack Update, June 7 – Please submit any news or
updates to claire@openstack.org
‣ Looking for PR/AR and translations support in Hong Kong if you
have recommendations
‣ Coordinating effort to celebrate third anniversary at OSCON,
possibly global celebrations, more details coming soon

15. 15
Hong Kong Summit Recap
‣ November 5–8, 2013
‣ Asia World Expo + SkyCity Marriott
‣ Passport, but no Visa required to travel for most countries
‣ Sponsorship prospectus coming this week, and you can start
signing up June 18
‣ Registration and call for speakers coming in June
‣ Book travel early!