The OpenStack marketing meeting covered several upcoming topics including a user survey, new training logo program, the Havana release on October 17th, content team updates, the OpenStack Summit in Hong Kong, and various industry events in late 2013. Attendees were reminded of deadlines to sponsor the Summit, register early, and participate in the new training logo program. Regional one-day OpenStack events were also announced for India, Israel, and Paris in late 2013.

1. OpenStack Marketing Meeting
September 4, 2013

2. 2
Topics to Cover
‣ User survey
‣ Training logo program
‣ Havana release
‣ Content team update
‣ Summit update
‣ Upcoming industry events
Open discussion!!

3. 3
OpenStack User Survey
‣ Please encourage your customers to participate and help promote via
your marketing and social media channels
‣ Goal is to have data available to share before the Summit
‣ openstack.org/user-survey

4. 4
New Training Logo & Marketing Program
‣ Just like “OpenStack Cloud” or “Built for OpenStack,” we will be
offering a new “OpenStack Training” logo & marketing program for
companies in the ecosystem offering training
‣ If your company offers training services and you would like to be
part of the marketing program and launch, please contact
lauren@openstack.org
‣ You can see the logo agreement and details here:
https://www.openstack.org/brand/openstack-training

5. 5
Havana Release – October 17
‣ Prep & info gathering:
‣ Next marketing meeting to review Havana key messages,
updates and stats
‣ PTL and user input into features, benefits
‣ Pulling feature & contribution stats from release manager, infra
team and activity dashboard
‣ Planned activities for launch day:
‣ Press release
‣ Havana page on OpenStack.org
‣ Demo video and screenshots
‣ Social media campaigns, including Google hangout conversation
‣ Email distribution to membership
‣ Follow up:
‣ Analyst briefings
‣ Webinar – user roundtable

6. 6
Content Team Update & Next Steps
‣ Team of volunteers working to produce content for the community to
leverage – see overview http://bit.ly/14o3JYj
‣ Projects discussed in the first meeting:
‣ Whitepaper about enterprise users in traditional industries or running
more traditional applications/workloads
‣ Short-form format for case studies, updates to information gathered
‣ Webinar series
‣ Next meeting is September 25, contact margie@openstack.org to get
involved

7. 7
OpenStack Summit Hong Kong
‣ Sponsor sign-up deadline September 20
‣ Speaking submissions currently being reviewed – will be notified by
September 23 at the latest
‣ Early bird registration deadline October 4
‣ Help promote your sponsorship, speakers and registration!

8. 8
Industry Events – September & October
• Cloud Connect China, Shanghai |September 15-17
• Gold sponsor, speaking sessions, promoting Summit
• LinuxCon CloudOpen, New Orleans | September 16-18
• Welcome booth volunteers
• Open World Forum, Paris | October 3-5
• Small sponsorship, welcome booth volunteers
• Gartner IT Symposium, Orlando | October 6-10
• Welcome booth staff volunteers & business-focused case studies to promote
• LinuxCon CloudOpen Europe, Edinburgh | October 21-23
• Cloud Connect, Chicago | October 21-22
• OpenStack speaking track, discount sponsor opportunities

9. 9
Industry Events – November & December
• USENIX LISA, DC | November 3-8
• Community helping to organize workshop and BOF
• OW2 Annual Conference, Paris | November 13-14
• Small sponsorship, welcome booth volunteers
• Interop India, Mumbia | November 20-22
• Community organized speaking sessions, potential sponsorship
• Gartner Data Center Conference, Orlando | December 9-12
• Participate in OpenStack Pavilion, contact kathyc@openstack.org
• Master calendar: http://awe.sm/cGSRS
• If you added a new event, we need best contact and more info
• Need feedback soon on Cloud Expo vs Cloud World Forum UK 2014

10. 10
OpenStack Regional One-Day Events
‣ OpenStack India – September 21
‣ OpenStack Israel – December 3 or December 9
‣ OpenStack in Action! Paris – December 5

11. 11
Reminders & Deadlines
‣ Deadline to sponsor the OpenStack Summit is September 20
‣ Early bird registration deadline for the Summit is October 4
‣ Contact lauren@openstack.org if your company offers training
services and you would like to participate in the new training
logo/marketing program and launch
‣ Next content team meeting is September 25, contact
margie@openstack.org to get involved
‣ Contact kathyc@openstack.org if you are interested in participating
in the Gartner Data Center Conference Pavilion, December 9-12
‣ Send news and content for the next OpenStack Update to
claire@openstack.org

12. Questions? Discussion?
Thank you!!