Ralph Lauren's poor attempt at converting us to using QR Codes: Detailing my frustrating experience with Polo's latest experience with mobile technology.

1. 1.
I grab my New York
mag magazine and
read instructions on
its back cover.

2. 2.
I’m asked to send
“RLQR1” in a text
message to 23000

3. 3.
I get a text back with
the URL to visit:
m.ralphlauren.com

4. 4.
I click on that URL
only to arrive on a tiny
tiny website.

5. 5.
I pinch in my iPhone’s
screen to Zoom in and
then click on What is
RL-QR to download
the free QR reader.

6. 6.
A new tiny page
appears, so I pinch
to zoom in again and
click on Download.

7. 7.
My phone number
and phone model are
recognized but I need
to select my mobile
phone carrier.

8. 8.
I select AT, but it
takes me to the same
page over and over.