Getting More Out of Your Website With Online Marketing Strategies
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This presentation, directed at trade services companies aims to outline the opportunities for tradies to capitalise on their online presence through SEO, PPC, and CRO.
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Getting More Out of Your Website With Online Marketing Strategies
- 1. Getting more out of your website James Richardson 1300 171 005
- 2. Who is Optimising? Based in Melbourne CBD 4 Years Old Over 100 Ongoing Clients Search Engine Optimisation, Google Adwords, & Website Development We believe that we’re strong enough to deliver, but agile enough to stay on top of the always-changing SEO environment. We’re not a one-man band, or a multi-national goliath, we just know what we can do for you and always put your interests first.
- 3. How can you market your website? Yellow pages Trade directories Print advertising (mags, local papers, letter drops) Word of mouth, referrals (BNI), networking Sponsorship Online Marketing
- 4. Why online? EVERYONE uses Google Great and transparent ROI (Measurable) Relatively even playing field Plenty of opportunity
- 5. To succeed online you need... Great website Great ranking & Visibility on Google Shit loads of leads & customers
- 6. What makes a good website? Real People Contact Form Phone Easy Navigation Great Content Testimonials & Previous Work
- 7. So now my website is perfect.
- 8. Types of Online Marketing Google Adwords Search Engine Optimisation Google Maps
- 10. Seach Engine Optimisation Takes effort, time, and patience to get ranked Relevance How well does your site match up to what your customers are searching for ? Authority How much to other websites and Google trust your website ? Everything Else Social Media, Sitemaps, Page Load speed...and 1000’s of others
- 11. Google Maps Takes effort, time, and patience to get ranked Location Listing Details Citations (Local Listings)
- 12. Google Adwords Relevance Website Quality How much you are willing to pay...
- 13. What should I choose? SEO Long term, free once you are ranking Google Maps Long term, free once you are ranking Google Adwords Fast results, you always pay
- 15. Now I have the leads, it’s easy right? To make the most of online marketing you need a follow up process Fast Complete Persist
- 16. My Ideal Client Small business Established, but under performing website Wants more leads & Customers