Perhaps the most fundamental question for CEOs within the context of technology is not 'who owns digital', but 'how can my entire organisation benefit from digital business transformation'? This presentation, first given in February 2015 at Odgers Berndtson's annual not-for-profit sector reception for CEOs, examines the questions business leaders and their senior teams need to be asking of their organisation in readiness for a transformation that stretches beyond existing business models and standard digital business operations.