1. Seasonal
SEO
Recipes
for
Success
Thursday,
October
27,
2011
Speaker:
Anthony
Joseph,
Op?fy
©2011 Third Door Media, Inc.

2. Anthony
Joseph,
Op?fy
Amazon.com,
held
a
» Vice
President
of
Marke?ng
» 11+
years
with
number
of
key
product,
technology,
and
business
leadership
posi?ons
» Companies
include:
Pointcast,
Digidesign,
Avid
Technologies
»
Advisor
to
several
start-­‐ups
including:
The
Coffee
Equipment
Company,
SplashCast
and
CompassionWorks.
©2011 Third Door Media, Inc.

3. Agenda
• Seasonal
SEO
• Know
Your
Data
• Know
Your
Season
• Know
Your
Customer
• Know
Your
Trends
• Start
Early
• Develop
A
Social
Strategy
• The
Best
Laid
Plans.
.
.
©2011 Third Door Media, Inc.

4. Seasonal
SEO
©2011 Third Door Media, Inc.

5. Know
Your
Data
©2011 Third Door Media, Inc.

6. Know
Your
Season
©2011 Third Door Media, Inc.

7. Know
Your
Customer
©2011 Third Door Media, Inc.

8. Know
Your
Trends
©2011 Third Door Media, Inc.

9. Start
Early
©2011 Third Door Media, Inc.

10. Develop
a
Social
Strategy
©2011 Third Door Media, Inc.

11. Don’t
Forgot
Mobile
©2011 Third Door Media, Inc.

12. The
Best
Laid
Plans.
.
.
• Measure
in
Real
Time
• Listen
to
your
data
• Listen
to
your
customers
• Listen
to
the
field
• Use
social
media
to
react
and
adjust
to
last
minute
changes
and
last-­‐minute
shoppers
• Plan
campaigns
to
aKract
last-­‐minute
shoppers
with
deals
• Tweets
and
Facebook
updates
offering
discounts
©2011 Third Door Media, Inc.

13. What
do
I
need
to
track
in
Real
Time
?
» SEO
Indicators
» Keyword
Ranks
» Rank
Trends
over
Pme
» Ranking
in
mulPple
engines
©2011 Third Door Media, Inc.

14. What
do
I
need
to
track
in
Real
Time?
» Business
Indicators
» Pageviews
» Visitors
» Conversion
» Revenue
©2011 Third Door Media, Inc.

15. Main
Takeaways
and
Next
Steps
• Start
early
• Build
an
integrated
mul?-­‐channel
plan
• Execute
in
real
?me
• Implement
a
‘holi-­‐daily’
check-­‐in
• Put
together
a
holiday
post-­‐mortem
©2011 Third Door Media, Inc.

16. Op?fy
–
Marke&ng
in
Real
Time
» Founded
in
2008
and
publicly
released
in
March
2010,
now
has
over
2,000
accounts
» Enables
marketers
to
drive
more
traffic
and
leads
with
SEO
and
social
media,
convert
visitors
to
customers,
and
measure
and
share
results
» OpPfy
customers
see
over
100%
increase
in
organic
traffic
and
over
300%
increase
in
leads
in
less
than
4
months
» Resources:
» Resources
library
hKp://www.opPfy.net/internet-­‐markePng/opPfy-­‐resources/
» Featured
customers
and
tesPmonials
are
available
at
www.opPfy.net/customer-­‐tesPmonials/,
or
read
our
case
studies
at
www.opPfy.net/category/case-­‐studies/
» We
offer
four
EdiPons
www.opPfy.net/ediPons-­‐pricing/
and
a
14-­‐day
free
trial
www.opPfy.net/sign-­‐up/
» Learn
more
at
www.opPfy.net
©2011 Third Door Media, Inc.