Optism™ is a full-service permission-based mobile marketing solution from Alcatel-Lucent. With Optism, you can create and distribute targeted promotions, offers and advertising in the form of dialogue-driven, interactive mobile messaging.

1. Permission-based mobile marketing
Helping advertisers engage with opted-in and profiled audiences
Optism™ is a full-service permission-based mobile
marketing solution from Alcatel-Lucent. With Optism, The Optism difference
you can create and distribute targeted promotions, Multinational reach — Optism
is deployed or set to deploy in
offers and advertising in the form of dialogue-driven,
several markets around the
interactive mobile messaging. world, including South Africa,
Ghana, Nigeria, United Arab Emirates, India,
Your advertising is delivered to users mobile phones USA and Germany.
based on their stated permission and preferences. Scale and reach — Short
Put simply, Optism connects consumers with brands Message Service (SMS) brings
scale and reach unmatched by
that fit their lifestyles. any other medium—traditional or digital.
99.9% of all phones can send and receive SMS.
Optism audiences are 100% opted in and 100%
Ease of use — The Optism
profiled. Participants explicitly share information platform was designed in
about themselves (such as age, gender, location consultation with media
planners and buyers. You can plan, book,
and lifestyle interests) so you can reach a receptive optimize and collect reports on campaigns
audience with relevant brand messages. with just a few clicks.
Precise targeting through
stated preferences —
With Optism, Precision and permission
everyone wins
bring huge increases in
relevance, response rates, and user engagement
Value for brand Value for operator
Return on investment Return on investment — boosting ROI. Recent campaigns have
Brand’s Operator’s enjoyed response rates of 25% of higher.
needs Goals
• Reach
• Interaction
• Profitability
• New revenue stream
High quality, long-term
and engagement
• Ease of use
• User loyalty
engagements — Optism
Optism’s
Value conversational marketing
techniques allow you to have longer and more
powerful interactions with consumers.
User’s priorities Value for user Flexible and innovative — Run
• End of use Enhanced experience
• Transparency brand or tactical campaigns that
• Relevancy
use a range of calls to action,
including click-to-call and mobile vouchers,
as well as polling and viral techniques.

2. 100% opted-in, Delivering results
100% profiled Optism’s highly engaged audiences
audiences provide industry-leading response rates
Rich dialogue — and you only pay for communications
Put the audience in control and drive that are delivered. You’ll receive detailed
engagement with a rich dialogue analytics and insights, so you can
campaign — perfect for polls, gaining develop a better understanding of your
insight and increasing loyalty through audience. For example, you can learn
mobile communities. Combine images how different demographics engage with
and question-and-answer exchanges to campaigns by the choices they make.
adidas® rich dialogue grab people’s attention and focus in on Because Optism audiences have
campaign in Egypt — an individual’s preferences. Wrap up the
35% response rate explicitly opted in to receive ads and
exchange with an easy one-click call to told us about themselves, you won’t be
adidas used Mobinil Ad’s Optism-
action, including click-to-call or click- wasting media spend directing football
enabled service to encourage people
through to your website. ads to someone who isn’t interested in
to visit its new Originals store in
Cairo. The campaign was equally well Text dialogue sports. We help you achieve your
received by men and women, both Think rich dialogue — without the campaign objective, whether that’s to
Arabic and English speaking. pictures. Text dialogues are a simple increase brand awareness, strengthen
and effective way to engage in a customer loyalty, or reach untapped
conversation with a consumer and offer market segments.
the same calls to action using 160
characters.
Volkswagen text dialogue
campaign in Ghana — Rich and text push
30% response rate Use picture-enriched or plain text
Universal Motors, the exclusive dealer messages to create brand awareness.
for Volkswagen in Ghana, wanted to For rich push messages, make an impact
alert customers that a new shipment with a full screen image and up to 500
of cars was in stock. 90% of respon- characters. Text push messages use 160
dents were interested in receiving characters. Again, you can use click-to-
more information.
call and click-through calls to action to
keep the conversation going.
For more information go to www.optism.com