2. “If you have more MONEY than
brains, you should focus on outbound
marketing.
If you have more BRAINS than money,
you should focus on inbound marketing.”
- Guy Kawasaki
42. Competition
Competition is high if the sites on page one…
• Are famous (wikipedia, etc.)
• Have title tags that begin with the keyphrase
• Lots of AdWords ads
• Have a higher domain authority than you*
*see Open Site Explorer
43. What’s a <title> tag?
It’s the link in Google search results…
It appears above the address bar in your browser…
44. Check for Universal Search Results
•Local (change tactics/choose another phrase)
•Videos (opportunity?)
• Images
• Products
• News
49. On-Page SEO
• Once at the beginning of the title <title>
• Once in the first header <h1>
• Four to six times in the body of the page
• In links on other pages that link to the page.
58. Do this tomorrow…
1. Finda relevant topic
2. Research keyphrases, pick a phrase that
aligns with thetopic
3. Write 500 words, use on-page SEO
4. Share it through social media
5. Send it as a newsletter
…watch your Analytics jump!