5. What you’re going
to learn today:
1. How to connect all your inbound
and outbound channels to GA
2. To learn where your best (not
most) traffic is coming from
3. How to determine if that marketing
was worth it
17. 2. Conversions Goals (The What)
Rule: You don’t want traffic. You
want sales (or leads, or comments
or something).
So stop measuring “traffic.”
Measure goals.
18. What’s a Goal?
What do you want your site to do?
What do you really want people to do on your site?
If you can track/measure it, it can be a goal.
24. 3. Campaigns (The How)
Rule: Don’t tell anyone, but
Google is kinda dumb. It thinks
in very limited channels. You
can work around it, but you’ll
need a magic key.
25. What’s a Campaign?
A series of related actions (a
Facebook ad, an email blast, a
flyer and an AdWords ad, for
example) that are connected in
your mind, but not in GA’s mind.
37. What did we learn?
1. How to connect all your channels to GA
Google URL Builder
2. To learn where your best traffic is coming from
Goals by segment
3. How to determine if that campaign was worth it
Goals by campaign
38. Hi! I’m James Ellis!
but you might as well call me SaltLab
saltlab: @ | www | gmail
Co-manager @IgniteChicago
You should come!
39. Thanks for coming!
Thanks to Amanda and Orbit for inviting me onstage to
make a fool of myself in front of all of you.
Email me at saltlab@gmail.com
and ask for my book “Google
Analytics for Small Business.”
It’s yours free. Tell your friends.
Except @SeanDFrancis.
SaltLab 2013
No, I can’t believe it, either.