This document discusses mobile websites and strategies for mobile marketing. Some key points covered include: - Mobile apps have challenges like hardware integration requirements, multiple platforms to support, and high development costs. - Mobile websites can improve customer relationships and engagement through personalized experiences, content, and conversations across many devices. - Analytics show that a growing percentage of website visitors are on mobile, so it is important to measure mobile traffic and ensure a positive mobile user experience. - A mobile strategy should start with basic goals of awareness, measuring mobile usage, evaluating needs, and adapting the site for a positive mobile experience.

1. Mobile Websites Orbit Media Studios @orbiteers #wineweb

2. Wait, what about apps? App Challenges App Benefits Hardware integration No connection needed Many platforms: - tablets and phones - iOS, Android, webOS,Windows, Blackberry Needs approval,marketing, stickiness Development costs Awesomeness required

3. Why? Seriously, why should I care?

4. Why Mobile Websites? Improve customer relationships, increase loyalty and retention, branding and awareness, cross-sell, up-sell, sales enablement, advertising, engage in contextual conversation, offer branded content, personalize experience, identify new prospects, lead generation, introduce new products, increase customer feedback, create dialog with key groups, develop audience for content, enter new markets, new customer acquisition, create perception of keeping up with technology.

5. Whatdo the marketers say? Q: Does your company currently have a mobile marketing strategy? Q: Does your company plan to have a mobile marketing strategy in the Next 12 months? Source: KingFishMedia, Mobile Marketing Survey, April 2011

6. Whatdoes Analytics say? Q: How many of our visitors are on mobile?

7. Whatdoes Analytics say? Q: How are these visitors doing?

8. The mobile experience Who’s watching the store?

9. What’s the difference? Mobile vs. Full Site

10. By the way… A non-mobile site is a “full site”

12. larger navigation (think fingertips)

13. no rollovers (no mouse cursor)3. Content: even shorter 4. Features - avoid Flash - embrace media: galleries, video - embrace social: Twitter, FB, blogs - maps!

16. Other Considerations Hosting? CMS? Content double entry? Cost?

17. Mobile Strategy 101 Baby steps…

18. Mobile Strategy Goal: Awareness and sensitivity to mobile visitors Measure a. How many mobile visitors (% and number)b. How their experience are different (activity) Evaluate a. Solicit advice (audience, web partners, internal)b. Determine if/when to proceed (thresholds) Adapt a. Create a positive experience for mobile users

19. Bonus Mobile marketing, non- website advice

21. FB Places

22. Yelp

23. Google Place page3. Email Optimization - left align the content - links, not buttons

24. Thanks!