3. Satyamev Jayate is an Indian television talk show
that aired on various channels within Star
Network along with Doordarshan's DD National.
With Hindi being the primary language, it was also
dubbed and simulcast in other languages such as
Bengali, Malayalam, Marathi, Tamil and Telugu.
The show highlighted sensitive social issues
prevalent in India such as female foeticides, child
sexual abuse, dowry, etc.
4. The concept of the show was not
revealed in the Indian media until the
show officially went on air on 6 May
2012.
However it was mostly referred as a
talk show discussing social issues like
child labour, health problems and other
issues.
Commenting on the theme of the
show, Aamir Khan said, "The show is
about meeting the common man of
India, connecting with India and its
people."
6. The show was
presented and
sponsored by Airtel
and co-sponsored by
Aqua guard. Other
associate sponsors
included Coca-
Cola, Johnson &
Johnson, Skoda
Auto, Axis
Bank, Berger Paints
and DixcyScott.
8. The teaser of the show were
premiered on YouTube on 2nd April
2012
The show was also promoted in
Indian theaters. The theme song of
the show was shown in 300 theaters
across the country after the national
anthem
Mobile Application.
9. Tag lines used such as:
“Public bethegi”
“Dil se dekho”
“Sabka apna show”
“Entertainment ka matlab”
10.
11. Campaign focuses mainly on
• Episode 1: Daughters are precious
The first episode focused on the issue of female foeticide in India.
• Episode 2: Break the Silence
The second episode focused on child sexual abuse in India.
• Episode 3: Marriage or Marketplace
The third episode focused on the Dowry system in India.
• Episode 4: Every Life is Precious
The fourth episode of the show threw light on the frail health care
system prevalent in the country.
• Episode 5: Intolerance to Love
The fifth episode focused on unacceptability of love marriage
in Indian culture
12. • Episode 6: Persons with disabilities
The sixth episode focused on the social problems faced by those with disabilities.
• Episode 7: Danger at home
The seventh episode deals with the serious issue of domestic violence.
• Episode 8: Poison on our Plate?
The show highlighted the adverse effect of pesticides on people's health and the
environment.
• Episode 9: Think before you Drink
The show highlighted the issue of alcoholism in Indian society.
• Episode 10: Dignity for All
The show discussed the social ills of casteism and untouchability
• Episode 11: Sunset Years, Sunshine Life
The show discussed the conditions of senior citizens.
13. The show opened to highly positive reviews and
feedback from various eminent personalities.
Several media organizations praised Aamir Khan for
his effort and described the show as a movement.
Whereas, some critics felt that the format of
Satyameva Jayate has to be more profound, and
the big problem of the show is that it is on
predictable lines.
Some critics even requested Aamir Khan to bring in
some raw energy to the show.
14.
15.
16. After the pilot episode, viewers have
initiated conversations related to the theme
of the episode “female infanticide”. This
shows that Satyamev Jayate is evoking
people to discuss socially sensitive issues.
Satyamev Jayate is being compared with the
Oprah Winfrey Show.
Satyamev Jayate is being abbreviated to SMJ
expressing the shows popularity.
People are also discussing the change it can
bring in the society.