1. What does a woman and a
website have in common?
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2. Okaaay…
I’ ll give you 3 seconds
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3. Still don’t know?!
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4. I will tell you a story….
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5. Once upon there was a girl
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6. Ugly girl
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7. BUT VERY CLEVER
-I know 5
languages
-I have 3
bachelours
-I have read all
books of Nietzsche
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8. But nobody knew her…
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9. She was very upset…
nobody wanted to chat with her
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10. One day a miracle happened
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11. Godmother fairy came to her and said:
I will help you!
You will never be ugly
and everyone will want to
communicate with you!
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12. Alina Osmakova (c)
Some magic…

13. Some time later…
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14. WOW!
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15. Alina Osmakova (c)
She got friends!!!

16. Conclusion:
• Do not judge by appearance
• Everything can be changed
• There are no ugly women
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17. Any connections with website?
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18. Okaaay…
I’ ll give you 3 seconds
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19. Still don’t know?!
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20. I will tell you a story….
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21. You decided to bake a cake…
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22. You want to find some recipe
in the Internet
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23. You go to Google and type keyword…
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24. A
And you see a looong list of web sites…..
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25. You check first one
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26. Then second one…
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27. And the third one
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28. Which one will you choose
to read?
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29. Probably this one
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30. WHY?
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31. Nice color
Bright delicious
pictures
Easy to use
Attractive appearance
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32. Attractive appereance
That is the key to keep attention
of readers on your web page
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33. Remember this girl?
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34. Nobody noticed her
until her magic transformation…
WOW!
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35. I don’t want to say that design is
the most important thing
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36. If she hadn’t any knowledge she
wouldn’t become interesting
interlocutor for others
-I know 5 languages
-I have 3 bachelours
-I have read all
books of Nietzsche
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37. 1st - CONTENT
-I know 5 languages
-I have 3 bachelours
-I have read all
books of Nietzsche
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38. Appearance just helped her to
become noticable
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39. The same is with web site
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40. People are used to judge by
appereance
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41. 95% of readers will close web
page after 5 seconds even
without starting reading if there
is nothing pleasant for eyes.
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42. If your web site is unique and
consists of useful information,
then design might be only as a
background
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43. If you have a lot of competitors and the
content of your project is not unique….
then the design must allocate your site
from the crowd .
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44. How to make it noticable?
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45. Some magic
=
Web designerGodmother fairy
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46. Your tools:
-Color
-Graphics
-Line spacing
-Headings
-Text placement
-Text formating
-Margining
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47. Some time later…
WOW!
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48. Of course, be careful with using too
many tools…
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49. Even with women sometimes it
happens….
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50. Try be creative but don’t go
mad.
Make your web site aestetically
pleasant for your visitors.
They should enjoy every minute
spent on your site.
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51. And may be then they will add
your site to ”FAVOURITES”
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52. To sum up:
Qualitative content is great.
Qualitative content + nice design = Double GREAT!!!
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53. Thank You!
Alina Osmakova (c)