1. PRODUCT
Please answer accordingly:
1. DEFINE WHAT IS PRODUCT?
2. THERE ARE 3 LAVELS OF A PRODUCT? BRIEFLY EXPLAIN.
3. PRODUCT CLASSIFICATONS ARE BASED ON 2 TYPES OF CONSUMERS. Briefly explain.
4. DEFINE WHAT IS PRODUCT LINE DECISIONS?
5. DRAW A DIAGRAM OF A PRODUCT LIFE CYCLE AND BRIEFLY EXPLAIN EACH STEP.
6. IN THE DECLINING STAGE OF THE PRODUCT LIFE CYCLE, MARKETING MIX MAY BE MODIFIED.
BRIEFLY EXPLAIN.