- MySQL is the world's most popular open source database, used by leading organizations to implement scalable architectures at lower costs.
- It offers both free and commercial versions. The free Community Edition is open source while commercial products like Enterprise provide support, monitoring, and services.
- MySQL competes with other databases but has grown significantly in recent years due to its cost advantages, ease of use, and reliability. Major analysts recognize its leading market position and capabilities.
2. Agenda
• Company Overview
• Open Source & MySQL Momentum
• Why MySQL?
• MySQL OEM, Community & Enterprise offerings
• How to successfully sell MySQL
• Wrap-up
3. MySQL Introduction
• World’s most popular open source database
• Founded in 1995; operations in 30 countries
• Over 50,000 downloads/day
• 350 Employees
• Part of the rapidly growing open source LAMP/SAMP/WAMP stack
• Used by leading IT organizations to implement a modern scale-out
architecture at 90% less cost
• Bundled by 100’s of SW and HW companies
• Dramatically reduces TCO of database management
• Acquired by Sun Microsystems in January of 2008
4. What is Open Source?
• It means that we provide a free version of our software
(Community Edition) to the development community
– The Community assures high quality and reliability
– The Community offers input with regards to feature content
– The Community can take “validated” products mainstream
• It is licensed under General Public License (GPL)
– End users can use it in development or production environments
– End users can modify and change the code
– They cannot redistribute the source code they have modified
– They cannot embed our product into theirs and resell it (that
requires a commercial license)
5. Analyst Mindshare
“Besides having the largest mindshare in the
industry, MySQL is well known for reliability,
ease of use, and high performance.
MySQL has broad support for transactional
applications and embedded databases. Many
large enterprises run MySQL to support
mission-critical, custom applications.” –
Forrester.
MySQL version 5.0 was released last fall
and is the first release with full SQL
compliance and the necessary
functionality to support full applications.
During the next several years, this
DBMS will attract much attention and
contend seriously with the other
DBMS engines for application
platform choice.” - Gartner
70% will use OS DBMS’s by end of 2008
6. Coexistence and Disruption Strategy
• Large percentage of Oracle shops run MySQL
• 52% plan to increase use of open source
• 67% report cost savings as key factor
• 28% report reduced vendor lock-in
• Express editions have not slowed open source
7. From Our Users…
Cost Performance Open
Source
Ease of
Use
Platform
Support
High
Reliability
Language
Support
…Cost is important, but it’s not everything.
8. MySQL Key Use Cases
0%
10%
20%
30%
40%
50%
60%
70%
What types of applications are you deploying on MySQL?
Enterprise
Community
10. MySQL Products
Products License Configured Direct Channel
OEM-Classic Commercial Per Server Yes No
OEM-Pro Commercial Per Server Yes No
Community Edition GPL Per Server Yes No
Enterprise GPL Per Server Yes Yes
Cluster GPL Per CPU * Yes Yes
DRBD GPL Per Server Yes Coming
Zamanda Recovery Mgr. GPL Per Server Yes Coming
* Note: Requires Sales Engineer involvement pre-quote
11. Spend time to save money or Spend
money to save time?
Open Source
Benefits from testing by worldwide Community
Extensive internal/external (Coverity, KLOCwork)
testing
Benchmarked with 2,000+ connections
Feature Releases Mature Mature
MySQL Enterprise Monitor and Advisors
Rapid Update Service Pack Program
Quarterly Service Pack Program
Hot Fix Program
Bug Escalation Privilege
Automated Software Update and Alert Service
Online Knowledge Base
24x7 Production Support
Extended End-of-Life Policy
Legal indemnification
Free vs Pay?
12. MySQL Enterprise Subscriptions
• There are four Enterprise subscription classification types,
each with a different value proposition
– Basic
– Silver
– Gold
– Platinum
• Each subscription type can be configured for various
usages (each one has a unique part number and price)
– Production
– Development
– Test/QA
– Back-up
– Master
– Slave
– Unlimited (available only in Gold and Platinum)
13. Value Prop of MySQL EnterpriseValuetoCustomer
Platinum
Gold +
• Consultative
services included
• Highest level of
product support
• Ensures
Performance and
Availability
• Guards against
unplanned
schema change
• Optimizes/Tunes
• Custom
Queries
• Database
Design
• Custom Code
Gold
Silver +
• Monitors and
Optimizes
Memory Usage
• Faster support
response
• Ensures proper
Replication
configuration
• Rapid Problem
Resolution
• (Hot Fix builds)
Silver
Basic +
• Monitors servers
• Proactive
Notifications
• Expert Advice
• Optimizes MySQL
Configuration
settings
• Ensures
Recoverability
• Tightens Security
• Extends Support
Basic
• Enterprise Server
• Ensures
Uptime/Reliability
• Regular Service
Packs
• Self-help Support
• Production
Support
Product Support
Focus Only
Server Monitoring
Focus
Replication
Focus
Higher Performance
Focus
14. How to successfully sell MySQL Enterprise
• Understand the end user’s environment
– Ask developer’s if they would like to save $40-90k/database server
– Identify the type and quantity of servers the database will reside on
– Ask if they wish to lock in the subscription fee for a discount
– Ask if high availability or performance is critical
• Identify if they require training
• Identify if they require services
to implement or tune the DB
