Talk from Mozilla Add-ons Workshop London 2010

1. MOZILLA ADD-ONS

2. MOZILLA ADD-ONS
Adventures in Customization

4. 1B+ Internet Users Worldwide
http://upload.wikimedia.org/wikipedia/commons/7/7f/Internet_users_by_country_world_map.PNG

5. 5 browsers to rule them all

6. Firefox

7. Firefox for kids

8. Firefox for students

9. Firefox for new parents

10. Firefox for the visually impaired

11. Firefox for crazy(awesome) people

13. other
17%
en-US
it 35%
2%
pt-BR
3%
pl
3%
ja
4%
es-ES
5%
en-GB
5%
fr de
7% 12%
ru
8%

14. 40% of all Firefox users

15. )(#%&!'"
2B
)%&!'"
1.5B
$(#%&!'"
$*!!!!!!!!"
1B
$%&!'"
500M
#!!!!!!!!"
!"
!"#"$%& #"#"$%& '"#"$%& %"#"$%& ($"#"$%& (("#"$%& ()"#"$%& ("#"($& )"#"($& *"#"($& +"#"($& ,"#"($& !"#"($&
2 Billion Downloads

16. Lots of Add-ons!

17. 588 Themes
Lots of Add-ons!

18. 588 Themes
1054 Search Engines
Lots of Add-ons!

19. 588 Themes
1054 Search Engines
4441 Extensions
Lots of Add-ons!

20. 588 Themes
1054 Search Engines
4441 Extensions
156,147 Personas!
Lots of Add-ons!

21. the firefox add-ons platform is the richest
extensions platform on the planet

22. Choose your own Adventure

23. XUL
Choose your own Adventure

24. XUL Jetpack
Choose your own Adventure

25. XUL Jetpack
Established
Choose your own Adventure

26. XUL Jetpack
Established
Super powerful
Choose your own Adventure

27. XUL Jetpack
Established
Super powerful
JS + XUL
Choose your own Adventure

28. XUL Jetpack
Established
Super powerful
JS + XUL
Thousands of add-ons
Choose your own Adventure

29. XUL Jetpack
Established No Restarts
Super powerful
JS + XUL
Thousands of add-ons
Choose your own Adventure

30. XUL Jetpack
Established No Restarts
Super powerful Easier updates
JS + XUL
Thousands of add-ons
Choose your own Adventure

31. XUL Jetpack
Established No Restarts
Super powerful Easier updates
JS + XUL JS, CSS, HTML only
Thousands of add-ons
Choose your own Adventure

32. XUL Jetpack
Established No Restarts
Super powerful Easier updates
JS + XUL JS, CSS, HTML only
Thousands of add-ons User friendly web IDE
Choose your own Adventure

33. Promoting our add-ons

34. Recommended Add-ons

35. Recommended Add-ons

36. Recommended Add-ons

37. Rock Your Firefox

39. CONTRIBUTIONS

40. OVER 500 ADD-ONS (12%)

41. $90,000

42. Add-ons Marketplace

43. Why do a Marketplace?

44. Why do a Marketplace?
• Opportunity

45. Why do a Marketplace?
• Opportunity
• Interest

46. Why do a Marketplace?
• Opportunity
• Interest
• Honest relationships

47. Why do a Marketplace?
• Opportunity
• Interest
• Honest relationships
• Shared success

48. What we know

49. What we know
• 75% of those surveyed are interested in an
Add-ons Marketplace

50. What we know
• 75% of those surveyed are interested in an
Add-ons Marketplace
• Users are comfortable with low cost
software purchases

51. What we know
• 75% of those surveyed are interested in an
Add-ons Marketplace
• Users are comfortable with low cost
software purchases
• Firefox has over 100M daily active users,
by far the largest audience

52. What weʼll do

53. What weʼll do
• No DRM, ever

54. What weʼll do
• No DRM, ever
• Revenue split to support payment
overhead and add-ons community

55. What weʼll do
• No DRM, ever
• Revenue split to support payment
overhead and add-ons community
• Integrated payments on AMO accepting
PayPal + major credit cards

56. What weʼll do
• No DRM, ever
• Revenue split to support payment
overhead and add-ons community
• Integrated payments on AMO accepting
PayPal + major credit cards
• Support for non-US developers and users a
key requirement

58. Questions?