SlideShare a Scribd company logo
Osvaldo Torres Cruz
Hotel Butler
Guest Experience Consultancy
hotelps@gmail.com
http://hotelguestexperience.blogspot.com
It is a well known fact that Hospitality Market is one of the
most competitive ones.
Hotels must offer something real different to stand out from the
pool of commoditized hotel products and services ¡¡¡¡
Mental characteristic that
allows a person to think
outside of the box, which
results in innovative or
different approaches to a
particular task.
It is time to establish
the OUT OF THE BOX THINKING
philosophy in your property ¡¡¡¡¡
To follow always the rules or to break them ?
Use imagination and intuition?
Risk taking culture or fear of failure?
The same mistakes and failures or new ones?
HOTELIER’S
MOTIVATION
HOTEL’S
FLEXIBILITY
A FUNNY
WORK
AMBIENCE
If you provide your hoteliers
fun and flexibility , they will
be motivated to approach their
work in a different way : by
creating special , unique and
unforgettable prints in the
minds of your guests.

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Creativity: a real differentiator in Hospitality Market.

  • 1. Osvaldo Torres Cruz Hotel Butler Guest Experience Consultancy hotelps@gmail.com http://hotelguestexperience.blogspot.com
  • 2. It is a well known fact that Hospitality Market is one of the most competitive ones.
  • 3. Hotels must offer something real different to stand out from the pool of commoditized hotel products and services ¡¡¡¡
  • 4.
  • 5.
  • 6.
  • 7. Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
  • 8. It is time to establish the OUT OF THE BOX THINKING philosophy in your property ¡¡¡¡¡
  • 9. To follow always the rules or to break them ? Use imagination and intuition? Risk taking culture or fear of failure? The same mistakes and failures or new ones?
  • 11. If you provide your hoteliers fun and flexibility , they will be motivated to approach their work in a different way : by creating special , unique and unforgettable prints in the minds of your guests.