SEO Trends & Tips: Beyond The Basics

•

0 recomendaciones•2,297 vistas

Knowing how Google is changing their algorithm and search engine result pages is critical to your online ranking. Learn what's new and the best SEO tips to optimize your website and increase your website traffic numbers. Presented by Agnes Stawicki, Our Kids Media.

Empresariales

Search Engine Optimization
Beyond the basics

November 2010 1
Tuesday, November 30, 2010 20

SEO Basics

Research: Know what terms people search for
Keywords: In URLs, metatags and content

Content: New, relevant and keyword focused
Google.ca/places: List your local business
Backlinks: Inbound and outbound

x
www.dialogueonline.ca/
marketing-SEO-meeting-schools-2010.php
November 2010 2
Tuesday, November 30, 2010 21

Google is always changing
Do you know what’s happening?

More prominent ‘Google Places’ results
Multiple results for individual domains

Website previews prior to clicking
Personalized results... there is no ‘norm’

November 2010 3
Tuesday, November 30, 2010 22

Google is always changing
Do you know what’s happening?

Places

multiple
results

November 2010 4
Tuesday, November 30, 2010 23

Google is always changing
Do you know what’s happening?

Preview

November 2010 5
Tuesday, November 30, 2010 24

Beyond basic SEO
Four strategies for 2011

Blogging
Community Involvement

Social Media Optimization
Backlinks

November 2010 6
Tuesday, November 30, 2010 25

Strategy #1
Blogging or content development

Know what is happening in your industry
Focus on unique and relevant content

Promote via all media sources: Twitter,
Facebook, Newsletters...
Submit your blog to directories
blog.botw.org
No time, guest blog google.com/news
blogged.com
EzineArticles.com
ArticleDashboard.com

November 2010 7
Tuesday, November 30, 2010 26

Strategy #1
Blogging or content development

November 2010 8
Tuesday, November 30, 2010 27

Strategy #2
Community and forum involvement

Provide advice and answers to questions
Be an expert

Add a hyperlink to your website
Reach a new audience

November 2010 9
Tuesday, November 30, 2010 28

Strategy #2
Community and forum involvement

!"#$%&&$'()**&'$%(("#+,-#+.

!"##$%&'()(&'(&*$+,-..#+$/%+-%&0$*.$%++1($
-%0-$+,-..#$,2('%*+$*./32'+$*-($4&*32%.$
5(,.&'326$5,-..#$7%)#.83$94557:$81+*$;($
+1,,(++<1##6$%&+)(,*('$;6$*-($=%&%+*26$.<$
>'1,3?.&$(@(26$.*-(2$6(32AAA$B
! x
""!#$%&!#'(%)$*+!,*-$%'.!/(0(%$1.*!.2!
3*0(4(*0(*-!567..89

!C-(2($32($3$&18;(2$.<$3'@3&*30(+$.<$
,-..+%&0$3$+,-..#$*-3*$;(#.&0+$*.$3&$
3++.,%3?.&AAA$B
!
""!:(.%;(!#%';;9+!<.*2(%(*6(!.2!
3*0(4(*0(*-!567..89

November 2010 10
Tuesday, November 30, 2010 29

Strategy #3
Social media optimization

Focus on proactive online reputation building
Remember SEO basics: content, titles, keywords

Deliver a consistent message across all platforms
Always think about repurposing content

November 2010 6
Tuesday, November 30, 2010 30

Strategy #3
Social media optimization

Consistent message across all platforms
November 2010 12
Tuesday, November 30, 2010 31

Strategy #4
Building backlinks
Link Bait:
Content that entertains, informs and
attracts inbound links (blogs, photos, videos)

November 2010 13
Tuesday, November 30, 2010 32

Strategy #4
Building backlinks

Be ﬁrst - watch for news and issues in your
industry and write about them
Provide advice or a ‘how to’ guide. Share your
expertise
Focus on locally targeted content
Less is more. Be concise, attention spans are
short.
x
/#%"()$0*&12#$*3$-"%4($3*"$5%"6(1&%"$-#"2'
November 2010 14
Tuesday, November 30, 2010 33

Resources and tools

November 2010 16
Tuesday, November 30, 2010 35

Resources and tools

November 2010 17
Tuesday, November 30, 2010 36

Resources and tools

November 2010 18
Tuesday, November 30, 2010 37

Search Engine Optimization
Beyond the basics

@OurKidsNet @AgnesStawicki

Facebook.com/PrivateSchoolEducation

YouTube.com/OurKidsDOTnet

OurKidsMedia.com 1.877.272.1845 x31

November 2010 19
13
Tuesday, November 30, 2010 38

Más contenido relacionado

Destacado

Facebook webinar 7-6-10 slideshare

Our Kids Media

Google Analytics : Customization (for Retirement Communities)

Our Kids Media

Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...

Our Kids Media

Social Media for Independent Schools

Our Kids Media

One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts. Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.

Google Analytics : Overview & Basic Customization for Retirement Communities

Our Kids Media

Online advertising

Our Kids Media

Social media has forever changed the way we communicate, and the way in which we expect to be communicated to. Agnes Stawicki of Comfort Life and comfortlife.ca discusses the multitude of social media platforms & tools available and the opportunities they offer retirement homes and senior care providers as communication and marketing tools. This webinar includes - stats about Canadian seniors online - how seniors use social media - an overview of Facebook, Twitter, Pinterest, LinkedIn and YouTube. - Three case studies to show you how Canadian retirement homes are using social media in their marketing and communication plans Watch and listen to the webinar recording at http://www.ourkidsmedia.com/marketing/retirement-living/webinars/social-media-for-retirement-living-industry-the-right-tools-for-the-right-impact-2015-11

Social media tools for marketing retirement communities

Our Kids Media

Google Analytics : Overview & Customization

Our Kids Media

Android momobxl

Steven Palmaers

Meeting of the Minds 2010

Our Kids Media

Social Media for camps and schools

Our Kids Media

Social value of community

Our Kids Media

Not many retirement homes, nursing homes or senior care providers are using social media and communities to interact with and build their reputation online. There is a HUGE opportunity out there. This presentation outlines the value of online networks, how to build an online communications strategy and features two important case studies from top retirement homes using social media. Originally presented by Eden Spodek for the Comfort Life Marketing Academy Lunch & Learn in Toronto, April 8, 2014.

How retirement homes can use social media to aid in marketing and communications

Our Kids Media

Marketing private schools and marketing summer camps is our specialty. These tips will help you improve your sales, get new students and kids into your programs, and keep existing families happy and raving about your camp or private school. Review the top tips to help you recruit and retain students and kids for your summer camp or private school program. Originally presented by Agnes Stawicki for Our Kids Media at the Our Kids Marketing Academy Lunch & Learn in Toronto on April 29th, 2014. Visit www.ourkidsmedia.com/marketing for more free marketing tools and resources.

Recruitment Retention & Referrals | For Private Schools & Summer Camps

Our Kids Media

Social Media Marketing and Advertising for Summer Camps

Our Kids Media

Increasing Engagement in Email Marketing and Social Media | Marketing Retirem...

Our Kids Media

Google Analytics: Customization

Our Kids Media

Maximize your online listing with OurKids.net

Our Kids Media

Destacado (18)

Facebook webinar 7-6-10 slideshare

Google Analytics : Customization (for Retirement Communities)

Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...

Social Media for Independent Schools

Google Analytics : Overview & Basic Customization for Retirement Communities

Online advertising

Social media tools for marketing retirement communities

Google Analytics : Overview & Customization

Android momobxl

Meeting of the Minds 2010

Social Media for camps and schools

Social value of community

How retirement homes can use social media to aid in marketing and communications

Recruitment Retention & Referrals | For Private Schools & Summer Camps

Social Media Marketing and Advertising for Summer Camps

Increasing Engagement in Email Marketing and Social Media | Marketing Retirem...

Google Analytics: Customization

Maximize your online listing with OurKids.net

Más de Our Kids Media

Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online. This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.

Digital marketing from a human perspective: For schools and camps

Our Kids Media

Email marketing can produce the highest return on investment for your business. But how do you do it well. This presentation will show you how to build your email list with highly qualified leads for your camp, school or kids program, and more importantly, how to convert those leads into calls, tours and registrations. Originally presented at the Our Kids Marketing Academy Lunch & Learn, November 2016.

Email marketing for private schools, summer camps and kids programs

Our Kids Media

Google Analytics: Overview & Key Metrics for Schools and Camps

Our Kids Media

Google Analytics: Overview & Key Metrics for Retirement Communities

Our Kids Media

Brand Management - 5 Steps to Effectively Leverage Your Brand

Our Kids Media

Nearly every person buying a big ticket service (retirement living) or product will do LOTS of research online first. What areas are the most important to be a part of? How are seniors and their adult children searching online and what impacts their decision to choose one care option over another. This webinar features data pulled from industry trends along with more than 100,000+ retirement living searches completed on comfortlife.ca. Watch the webinar and learn how you can take advantage of online sources and directories to either drive new leads, or help convert existing leads. Maximizing leads is more than what you do when you get a lead. It encompasses the entire marketing process which includes attracting leads, nurturing leads and then the long-term commitment of keeping and growing existing customers. We dig deeper into one the main marketing trends - Relational Marketing - and unpack it's extreme importance in shaping your marketing strategy today. Building on the notion that people buy from those they "Know, Like and Trust", we explore the need to build an emotional connection with your customers - where you over-deliver on your promise and spike customer satisfaction.

How to maximize senior living leads from online sources and directories

Our Kids Media

Social media can be one of the most challenging platforms for retirement homes to measure return on investment (ROI). But it's an area you can't afford to ignore. Agnes Stawicki of Comfort Life Guide to Retirement Homes (comfortlife.ca) provides practical advice for developing a goal-based approach to measuring your social media marketing return on investment (ROI). What you'll learn: - Measurement tools for tracking your social media efforts - How to set up goals - How are Canadian retirement communities and senior care providers using social media (case studies) - A goal-based approach to measuring ROI Offered by Comfort Life Marketing Academy (ourkidsmedia.com/marketing/retirement-living/), a division of Comfort Life (comfortlife.ca), Canada's #1 guide and online resource to the best retirement homes and senior care options.

Social media for retirement homes: Calculating return on investment (ROI)

Our Kids Media

How do you differentiate your private school or summer camp from all the 'others'? Regardless of if you advertise or not, parents will build a perception of your school brand. What type of creative ads work best at connecting with your target audience and getting them to take action? This presentation features private school ad campaigns that have proven to generate excellent results. From gathering insights to determining strategy to developing compelling, unique and relevant materials, this presentation has everything you need to know about creative advertising. Originally presented at the Our Kids Marketing Academy Lunch & Learn by Gayle Akler of SparkPlug Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing

Creating Killer Ad Creative For Private Schools & Summer Camps

Our Kids Media

Marketing and advertising to boomers and seniors is seeing a shift into digital and online channels as they being to act as powerful lead sources. Not only generating leads, marketing a retirement community in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice. This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and how that will affect your retirement homes online marketing results. Plus, it includes a list of the best digital marketing trends for retirement communities in 2015. Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Comfort Life Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/

Retirement home marketing: shifts in the online advertising

Our Kids Media

Marketing and advertising private schools and summer camps has gone digital. Every parent considering a program for their kids will turn to Google to do their research, looking for reviews and trusted sources as third party referrals or testimonials. Not only can online advertising generate quality leads for your camp or private school, marketing kids programs in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice. This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and the significant impact it can have on your online visibility in google search. Plus, it includes a list of the best digital marketing trends for private schools and summer camps in 2015. Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Our Kids Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing

2015's Biggest Digital Marketing Trends | Private School & Summer Camp Marketing

Our Kids Media

FOR: Retirement community owners, marketers and sales teams. Marketing a retirement community or senior care services gets your brand in front of the right people if done well, will deliver quality leads to you. How you handle those leads or prospects will make all the difference in filling your suites and growing your community. All too often, we focus all of our marketing budget on 'advertising' and forget about the 'sales' required to fill retirement suites. This presentation gives you everything you need to know about fine tuning your retirement community sales funnel and closing more deals. From the first phone call or email through to the retirement home tour and follow-up, we give you all of the best sales tips for retirement communities so you can improve your lead-to-move in conversion rate without increasing your advertising budget. Presented at the Comfort Life Marketing Academy Seminar by Heather Green of Greenhouse Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/

How to Maximize your Retirement Community Sales Funnel

Our Kids Media

Marketing retirement communities and senior care is complex and requires multichannel marketing, the ability to interact with parents and seniors on various platforms and during each of their consideration stages. This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Comfortlife.ca Where do retirement homes invest advertising dollars and marketing budgets? Have a look at this Marketing Retirement Homes and Senior Care presentation for the right insight. Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing. Presented at Comfort Life Marketing Academy Seminar.

Marketing Retirement Homes & Senior Care - Integrated Multichannel Marketing

Our Kids Media

Marketing schools, camps and kids programs is complex and requires multichannel marketing, the ability to interact with parents on various platforms and during each of their consideration stages. This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Ourkids.net. Where do schools and camps invest advertising dollars and marketing budgets? Have a look at this Marketing Private Schools & Summer Camps presentation for some insight. Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing.

Marketing Private Schools & Camps - Integrated multichannel marketing

Our Kids Media

How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools. Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada. Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing

How to Use and Track New Media - Marketing Schools, Programs & Kids Camps

Our Kids Media

How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools. Be the best at retirement home marketing and marketing and selling to seniors. Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/

Using & Tracking New Media - Marketing Retirement Homes & Senior Care

Our Kids Media

When you look at any retirement home marketing and communications material, you see the words Beautiful, Elegant, Amenities, Services... But what is it that families looking for a retirement community REALLY want? We analyzed thousands of questions and inquiries received from families using www.comfortlife.ca (Canada's guide and directory to the best retirement homes) to give you an insiders look into the needs and wants of Canadian seniors. Start marketing your retirement community and care services with this important research and insight. Originally presented by Agnes Stawicki or Our Kids Media at the Comfort Life Marketing Academy Lunch & Learn in Toronto on April 8, 2014.

Marketing Retirement Homes: What do Seniors Really Want and Search For? [SEMI...

Our Kids Media

The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]

Private School Online Marketing Campaign

Our Kids Media

Increasing Engagement in Email Marketing and Social Media | Marketing Private...

Our Kids Media

Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer Camps

Our Kids Media

Más de Our Kids Media (19)