3. Life is not about being liked its about being effective
4. Likeonomics New affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.” Mr. brand give me a reason to like you
5. TRENDING CONTENT BRAND ADVERTISER SOCIAL AD SITE CONTENT Actions are like a barometer to relevance
7. Identify Reach & Relevance Relevant content integrated in Facebook Ad Buy Targeting is based on Interests “Brand Affinity” You are what you feed, feed well
13. Results ResultsTop-line results were as follows: Click through rate: 6% Liked page : 51% Conversion to buy: 18%* Same store sales: up 13.7% during promotional period. Brands need to talk to customers... and through customers
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15. holy grail of organic, bottom-up marketingFB stories is like cooking with social gas
16. Sponsored Stories Yielded a 46% Higher CTR 20% Lower CPC 18% Lower Cost per Fan TBD Digital Content is the social lubricant not your advertisement
17. Take Away Leverage “Crowd Approved” content to drive engagement Keywords coming from social interaction yields better targeting “Interest” FB ads with relevant content and Sponsored Stories work